“Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules—to play with, refer to...and break.”
—JOHN MAEDA, DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS, AUTHOR OF THE LAWS OF SIMPLICITY
“Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!”
—PAULA SCHER, PARTNER AT PENTAGRAM, WINNER OF THE CHRYSLER AWARD FOR INNOVATION AND DESIGN
“You’re already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us.”
—SETH GODIN, AUTHOR OF THE ICARUS DECEPTION
“Creativity can be hard work, but it just got easier with Neumeier’s clear-thinking guidelines. Use them to build your own unique creative confidence.”
—TOM KELLEY, PARTNER AT IDEO, CO-AUTHOR OF CREATIVE CONFIDENCE
“Status quo disrupted! It’s bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand.”
—ANAEZI MODU, CEO OF REBRAND, FOUNDER OF REBRAND 100 GLOBAL AWARDS
About the Author
In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.
Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.