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50 Companies That Changed the World Hardcover – January, 2001
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"Highly readable profiles... It is both an entertaining read and a handy reference work." -- Cecil Johnson , Knight-Ridder/Tribune News Service, June 27, 2001
"The well-written histories (offer) a good overview of the big names that shaped today's business world." -- Business 2.0, June 2001, Gordon Young
Highly readable profiles... It is both an entertaining read and a handy reference work. -- Cecil Johnson , Knight-Ridder/Tribune News Service, June 27, 2001
One of the year's top business books -- South China Morning Post, December 30, 2001
About the Author
Howard Rothman has been a retail clerk, vending machine repairman, public opinion pollster, newspaper reporter, magazine editor, advertising agency president, newsletter publisher, business consultant, Internet content provider, television event scout, and book author. He has also been a Business & Investment book reviewer at Amazon.com since 1996.
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Top Customer Reviews
According to criteria which are unclear to me, Rothman ranks the 50 in terms of their relative impact: Microsoft is #1 and H.J. Heinz is #50. In doing so, Rothman also invites honest disagreement about his ranking decisions. I certainly disagree with the ranking of Wal-Mart at #10. Oh well. He devotes about four pages to each of the 50 companies, with a "Fact File" preceding his brief commentary. He also includes a section called "Honorable Mentions" following by an extensive Bibliography.
This is a solid and sensible but not especially thought-provoking book, except to those who disagree with Rothman's selections and ranking of them, one which provides quite a bit of information on companies which have obviously made significant contributions to our society and, in most instances, to the global marketplace in which they have competed. To his Bibliography, I presume to add H.W. Brands's Masters of Enterprise, Stuart Crainer's The Management Century, the Forbes Greatest Business Stories of All Time, and John Micklethwait and Adrian Wooldridge's The Company.