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78 Days of Terror: The US-Led NATO Attack on the Civilians of Yugoslavia Paperback – October 9, 2022
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This book is an account of a vicious, unprovoked, and unjustified military attack on a civilian population as it unfolded. It was not written retrospectively months or years after the fact with the benefit of time. Each entry was published in immediate response to current events.
Before the Internet, there were four ways to write about war:
1) actually be a war correspondent and accompany troops into battle,
2) hang out in the capital city, far from the action, in a hotel (preferably one with a swimming pool and a well-stocked bar), and relay whatever junk information and propaganda your side wants you to deliver,
3) go to press briefings at the Pentagon, write down whatever the spokesperson says, and relay it, uncritically, to the public as fact, or
4) years (or decades) after the war is long over write a dense tome revealing that the war was based on and perpetuated by fraudulent government statements enabled by inept and/or corrupt news media.
With the Internet, a fifth option emerged: Deconstruct obvious government, military, and mass media lies as they are being delivered.
This fifth approach to war reporting, the book in your hands, was unique in 1999 - and it would still be relatively unique today. The author, Internet commercialization pioneer Ken McCarthy, offered it as a demonstration of how the Internet could be used to report and analyze news, independent of government, military, corporate, or ideological censorship. (From the preface.)
Excerpts from the book:
“At the time of violent, unlawful interventions like these, there is *always* a perfectly plausible cover story presented that seems to make our actions both necessary and morally correct. Years later, when the truth ultimately comes out, the enormous human suffering created is shrugged off - if it is even acknowledged at all.“
“Rather than inform (the public), the US news media has chosen - as it has in every other manufactured war - to participate in a choreography of misrepresentation designed to draw Americans, whose families provide the sons and whose taxpayers provide the funds, into throwing their emotional support behind a war they would never approve of if they knew the facts, a war that has the potential to destabilize the world, bankrupt US society, and spill oceans of innocent blood before all its reverberations reach their end…”
“The citizens of the United States paid for this war, while their newspapers and TV news programs carefully tutored them as to why this immoral, illegal, and irrational slaughter of innocents was all for a good cause.”
"It is a horrible irony that the very same people who believe they are defending an innocent group against persecution have instead been enrolled through the technique of the ‘Big Lie’ to become cheerleaders to the moral successors of the Third Reich."
“What the Nazis didn't accomplish, NATO is going to finish. The extent of damage to churches, monasteries, and other landmarks has not even been hinted at by the US press.”
“Yes, some countries are run by individuals who are ‘problematic,’ but if that were a qualification for a military invasion, we'd be bombing every capital on earth, including our own."
“One of the most successful applications of social engineering has been to split people along right/left lines when their interests and sensibilities are in reality nearly identical.“
“I can best sum up my beliefs this way: I believe in the basic decency of the average person and the thorough indecency of the industrial system that's taken control of my country's government.”
- Print length321 pages
- LanguageEnglish
- Publication dateOctober 9, 2022
- Dimensions6 x 0.73 x 9 inches
- ISBN-13979-8357071316
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Product details
- ASIN : B0BHKZFS64
- Publisher : Independently published (October 9, 2022)
- Language : English
- Paperback : 321 pages
- ISBN-13 : 979-8357071316
- Item Weight : 1.22 pounds
- Dimensions : 6 x 0.73 x 9 inches
- Best Sellers Rank: #948,766 in Books (See Top 100 in Books)
- #288 in Propaganda & Political Psychology
- #555 in Public Affairs & Administration (Books)
- #628 in Political Freedom (Books)
- Customer Reviews:
About the author

Time Magazine (March, 2014) credited Ken McCarthy with being the person who had the fundamental insight that made it possible to transform the Internet from a non-commercial technical platform to the world's biggest marketplace and publishing platform.
His insight? That clicks had a commercial value and that their value was variable depending on audience. This insight is literally the foundation that made online businesses like Google and Facebook and millions of others possible.
In addition to this contribution, Ken was also:
1) the first to publish an article about email as a marketing tool in a marketing industry publication (1994)
2) one of the primary pioneers of the banner ad (1994)
3) early pioneer of auto-responder marketing (1996)
4) early pioneer of pay-per-click marketing (2001)
5) introduced "push button" audio to the Internet (2002), the foundation of the podcasting industry
6) early pioneer of practical online video marketing (2005), though he published the first article on the subject in 1994, and
7) early pioneer of mobile marketing (2008)
When Brian Kurtz picked the top living marketing people on the planet to honor the memory of Direct Marketing Hall of Fame legend Marty Edelson, he chose Jay Abraham, Gary Bencivenga, Dan Kennedy, Joe Sugarman, Greg Renker and Ken, along with Ken's student Perry Marshall, to represent the very best of the best in all mediums - direct mail, infomercials, catalog sales and Internet.
All that and a phenomenal educator too.
Ken organized and sponsored the first conference ever held on the subject of business on the World Wide Web, way back in 1994.
In 2002, when everyone else in the market had shut down after 9/11, and the Dotcom Crash, and declared that opportunities on the Internet "over", Ken launched the most important and influential Internet marketing seminar series of all time: The System Seminar.
Thousands of students attended over the years from twenty-three countries and five continents and many went on to become leaders in the industry.
In the System Seminar, Ken laid down the fundamentals of Internet marketing still used today: opt-in, email follow up, A/B split testing, knowing your conversion rates, multiple forms of media (text, photos, audio, video), "virtual" seminars, and high quality ad copy.
For more info visit: KenMcCarthy.com
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