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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Kindle Edition

by Perry Marshall (Author), Richard Koch (Foreword) Format: Kindle Edition

4.7 1,348 ratings

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Stop "Just Getting By"... Master the 80/20 Rule. Apply the Pareto Principle to Business And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's, the 80/20 Principle can solve almost ANY conversion problem.

Any traffic problem.

Any money problem.
"Perry Marshall has something original and extremely useful to say,because he has thought profoundly about the 80/20 Principle. He has come up with some original insights that are literally priceless. You really can change your business and your life."

- Richard Koch, fractional billionaire and author of The 80/20 Principle

"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."

- Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:

Slash time-wasters (page 117)
Locate invisible profit centers in your business (page 31)
Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
Gain coveted positions on search engines (page 70)
Differentiate yourself from rivals (page 67)
Gain esteem in your marketplace (page 154)

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Built for Speed Learning

Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."

80/20 = Law of Nature The 80/20 Rule is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Rule in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Includes Powerful Online Marketing Tools Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers
and sellers.

Print length

258 pages
Language

English
Sticky notes

On Kindle Scribe
Publisher

Entrepreneur Press
Publication date

July 22, 2013
File size

4471 KB
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Perry Marshall
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Mike Koenigs
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Richard Koch
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Customer reviews

4.7 out of 5

1,348 global ratings

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Read, Reread, Then Read it Again

Reviewed in the United States on February 26, 2024

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Life changing, game changing, and I'm not done with it.

In fact I'm only getting started.

Take the Marketig DNA test to find your 80/20 spikes.

80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It).

Reviewed in the United States on May 22, 2014

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I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.

I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn't in understanding 80/20, but 80/20 multiplied. The top 20% of the top 20% and so on, 80/20 multiplied until you're focusing on the exponential leverage - the top 1% of things that will have massive impact on your business and life.

For that reason alone I highly recommend this book.

But 80/20 applies to learning too - and if you're in sales and marketing, there are MASSIVE insights here into what Perry is focusing on in his own business. My initial skepticism was that "80/20" is a great hook for a business book - and I wasn't wrong. It has wide appeal - but it delivers. It also gives you plenty of reasons to dig deeper into Perry's funnel, although the book delivers heaps of value, you'll find yourself wanting to go further down the rabbit hole, and Perry provides plenty of (free) opportunities to do so.

If you watch closely Perry is "racking the shotgun". He's automating his funnel. He's rapidly disqualifying. He's practicing exactly what he preaches - and he does so in a way that doesn't take any value away from the book. There are a TON of great marketing lessons in here, both explicit and implicit - and they're equally valuable if you pay attention to them.

I titled this "80/20 Is A Double-Edged Sword" because while it's powerful, it's also easy to fall into the trap of always pursuing a faster/easier way of doing things, and in the process never accomplishing anything. I see people do that all the time. But this provides a great roadmap into focusing on the areas you can leverage for massive results. Just be sure to ACT on the advice and not falling into the trap of thinking you have to reach the point of 100% leverage before you take action.

If you spend $100 on this book, take the lessons to heart and never pay attention to Perry again, your money would be well spent. Fair warning though - if you're the kind of person who appreciates these kinds of strategies, you're most likely going to find yourself immersed in Perry's world long after this book...

...Which is fine. You can ignore the tools and bonuses, digest the book and walk away, you'll get much more than your moneys worth. Or you'll find yourself sucked in to Perry's funnel - which whether you decide to buy from or not you'll get a front-row seat to an 80/20 sales and marketing education done right.

Final Thoughts: Judging the book alone. Pay attention to what he teaches - pay just as much attention to what he does. Do that alone and this could easily be the most valuable sales and marketing education you'll find anywhere. I highly recommend this - that includes close friends and family. If you're involved in sales, marketing or entrepreneurship, I highly suggest grabbing it right now and reading it today.

14 people found this helpful

Incredibly valuable book for any business owner because it talks about exponential returns

Reviewed in the United States on January 9, 2022

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I've had my own business for years now, and I have known since at least college about the 80/20 principle, or the Pareto Principle. Tim Ferriss talks about it in The Four Hour Workweek. I was not impressed by the cover that much. I opened it up and really enjoyed the sample. The visual depictions of his statements are really good in this book. It is hard to absorb statistics. It's much easier to consume numbers visually.

2 people found this helpful

Mr. Bibliophile

Read This Book Before Your Competitors Do

Reviewed in the United States on October 28, 2013

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The title of this book grabbed my attention as soon as I saw it. The reason is that I read Richard Koch's book 'The 80/20 Principle' back in the late '90s when it was first published. Although the book by Mr. Koch intrigued me, I didn't figure out how to take its theories and put them into practical and profitable use.

After reading Perry Marshall's book, I realize what the problem was. I'm a person who needs to see "the forest before the trees"; to get a clear view of the big picture before seeing how to chunk down into details. This is especially true within the confusing and cluttered worlds of sales and marketing. That's what this book by Perry Marshall can do for you. It can give you that "aha moment" - the one in which you realize someone's given you a clear path to grow any enterprise and the only thing that could stand in your way is your own possible unwillingness to use discipline in staying on that path.

There's a diagram on page 86 that clarifies everything so much for me - gives me that view of the forest - that I just want to refer to it whenever I might feel overwhelmed by sales and marketing information. On that note, the whole book is written and formatted in a very readable manner. The chapters are short, concise, and to-the-point. And even though the book is an obvious marketing piece for Mr. Marshall's bigger products and services (as most non-fiction is), you'll be happy with its stand-alone value. You'll likely feel as I do - that you have a clear choice to go on learning more from the author or you can take the terrific info he's provided here and on his website to figure the rest out for yourself. That's refreshing.

Obviously, I'm really happy I've read this book. It's marked up with highlighter at this point. I'm sure I'll refer to it again and again. It'll likely be marked further with underlines and margin notes. Perry Marshall's taken the mystery and hard work out of deciphering the practicality of Richard Koch's work. I highly recommend it - unless you happen to be one of my direct competitors ("Haha").

7 people found this helpful

Top reviews from other countries

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zlliwz

Highly Recommended !

Reviewed in Canada on February 16, 2024

Verified Purchase

great book... a must read

Amazon Customer

Great Book......

Reviewed in India on December 13, 2023

Verified Purchase

A great book, must read for entrepreneurs....
It gives great insights and teaches you science of applying the 80/20 science in sales and marketing.....

J. A. Law

The best business book out there

Reviewed in the United Kingdom on September 16, 2022

Verified Purchase

No joke, this will change the way you think about business. And how you will do business.

And you can revisit this ook to learn more.

I read this again recently five years later. Five years after embracing 80/20 Sales and Marketing. And it's like reading a different book. It's rammed with good stuff. And the free Marketing DNA test and follow up info is worth the price on it's own.

In fact, we send this book to all potential new workers to see if their skills fit with our needs. Invaluable. And well worth the effort to avoid expensive 'clangers'. And that's just one tiny part of this masterpiece

One person found this helpful

Andre Aguiar

Muito bom

Reviewed in Brazil on March 24, 2019

Verified Purchase

Além de explicar os princípios sobre a regra 80/20, ele mostra como ela pode se aprofundada em cada aspecto do trabalho.

One person found this helpful

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Naoufal

Great advice for managing your focus

Reviewed in France on March 13, 2020

Verified Purchase

Great book, I am a new professional in Sales and knowing this at a young age will really take you ahead of other Salesmen.

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