- Audible Audio Edition
- Listening Length: 5 hours and 43 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Perry Marshall
- Audible.com Release Date: June 5, 2014
- Language: English
- ASIN: B00KSI46WM
- Amazon Best Sellers Rank:
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Audiobook – Unabridged
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Top customer reviews
This is classic Perry: Honest, straight-forward, clear, conversational, entertaining and absolutely life-changing for anyone who not only reads this book, but give serious thought to its brilliance and takes action to put it to use.
And speaking of taking action, Perry's even made that amazingly easy to do thanks to his inclusion of the extra resources he makes available to everyone who gets this book.
For example, Perry's brilliantly simple and easy-to-use "Power Curve" software is worth many, many times the small cost of this book.
Implement these concepts into every aspect of your life, and reap HUGE benefits over and over forever.
You've done it again, Perry! So proud to know you.
I took crazy amounts of notes and now it's standard reading for my mastermind and for my marketing team. Can't wait to apply it to my businesses.
I read The 80/20 Principle by Richard Koch back in 2002. It is one of the most memorable and useful books I've ever read.
But Perry's book is just as memorable, just as inspiring, and even more useful for entrepreneurs and sales people. It's that good.
At just 220 pages, I can't think of another business book that has as much value per page as this book has. It is absolutely packed with useful information and powerful insights.
The whole "racking the shotgun" concept in the beginning of the book is so vivid it'll stick with you forever. And the final chapter is perfect: a timely reminder that life isn't always about the ruthless use of 80/20.
You could read this book in a few days... get spectacular results within a few weeks... but still spend years mastering the concepts. In other words, this book very well could change your life.
I'm a fan of Timothy Ferris and over the last three years have managed to apply that book more than anyone else I know. I'm down to a 25ish hour work week while quadrupling my income over those three years. Perry's book is the next logical step in applying the principles Ferris lays out in the 4-Hour Work Week.
So, I'll focus more on pointers for getting the most out of this book, especially for fellow "math-has-always-sucked-for-me" people...
First, you must read this book. Period. It is an easy read...very accessible, short chapters, and actually quite entertaining. Most importantly, it will revolutionize your thinking about everything; it will especially open your eyes to the personal power *you* have to make your work infinitely more effective.
Second, apply 80/20 to the content of the book; focus on one suggestion that stood out to you the most. Maybe it's simply a tip that seemed most easy to implement. Maybe it's something that generated a gut-level, visceral reaction as you read it. Maybe it's the only thing you remembered after your read the book. Just do *something.*
After you've implemented one strategy from the book, apply a second.
Then, go back and reread this book. The implications of every chapter are so deep, you are guaranteed to peel back different layers every time you read it.
Finally, if number analysis is not your strong suit, I suggest you find and/or appoint a "Data Friend." Don't get me wrong, there's plenty to learn, even if data analysis makes you go cross-eyed. However, you will seriously amplify your results if you have a Data Friend with whom you can discuss and collaborate.
I have been a client of the author's for several years and I take my hat off to him for helping me, a life-long hater of math, understand and apply 80/20 to my life and business. It is his insight and coaching that is directly responsible for the rapid growth of my business! Of course, there's always more that can be learned and done, which is why I'm thrilled to have this "pocket-sized" version of his 80/20 teachings and insights. This is truly a one-of-a-kind resource for anyone in sales and marketing. Even if you only read one chapter, you can't go wrong!
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