- Audible Audiobook
- Listening Length: 5 hours and 43 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Perry Marshall
- Audible.com Release Date: June 5, 2014
- Language: English
- ASIN: B00KSI46WM
- Amazon Best Sellers Rank:
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Audible Audiobook – Unabridged
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Top customer reviews
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Now that I finished my first pass through this book, I already understand how to generate 14% of my profits and 21% more revenue from my next sales campaign.
When you apply 80/22 pricing models, you’ll never priced things the same again. Why? Because you’ll understand that approximately 4% of the people who buy your product would gladly pay many times more than the asking price for a higher level of service. It’s mathematically guaranteed!
As I continue to let 80/20 expand inside my mind, I too can see multiple applications for many aspects of how to apply in my life.
Thanks Perry, the best book I’ve bought so far this year!
After reading Perry Marshall's book, I realize what the problem was. I'm a person who needs to see "the forest before the trees"; to get a clear view of the big picture before seeing how to chunk down into details. This is especially true within the confusing and cluttered worlds of sales and marketing. That's what this book by Perry Marshall can do for you. It can give you that "aha moment" - the one in which you realize someone's given you a clear path to grow any enterprise and the only thing that could stand in your way is your own possible unwillingness to use discipline in staying on that path.
There's a diagram on page 86 that clarifies everything so much for me - gives me that view of the forest - that I just want to refer to it whenever I might feel overwhelmed by sales and marketing information. On that note, the whole book is written and formatted in a very readable manner. The chapters are short, concise, and to-the-point. And even though the book is an obvious marketing piece for Mr. Marshall's bigger products and services (as most non-fiction is), you'll be happy with its stand-alone value. You'll likely feel as I do - that you have a clear choice to go on learning more from the author or you can take the terrific info he's provided here and on his website to figure the rest out for yourself. That's refreshing.
Obviously, I'm really happy I've read this book. It's marked up with highlighter at this point. I'm sure I'll refer to it again and again. It'll likely be marked further with underlines and margin notes. Perry Marshall's taken the mystery and hard work out of deciphering the practicality of Richard Koch's work. I highly recommend it - unless you happen to be one of my direct competitors ("Haha").
I don't EVER EVER Leave reviews on a book.
But this book here.
Where do you even begin?
Perry has put something together with such good value.
It's amazing that he is just giving it away for practically nothing.
MUST READ FOR ANY MARKETER.
The last chapter really hit home for me.