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The 9-Inch Diet Paperback – November 24, 2008
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Top Customer Reviews
This book reinforced that idea with facts comparing American eating habits, and sizes, from the past with today. This isn't a diet book. The author goes out of his way to emphasize this. It is simply pointing out what impact American culture, and the consumer and the psychology of advertising has had on American waistlines; portion control has become nonexistent and todays generations consider huge quantities to be so "normal" that we can't recognize what an actual portion is, and worse, when faced with a reasonable portion, psychologically we have trouble accepting it...it's just too little.
This book is filled with (sadly) funny anecdotes and information about changes in movie theaters, planes, and even retail stores (the IKEA stories were a really nice touch) and history of topics ranging from Hershey's chocolates to McDonalds changes over time. It's a quick and informative read. Before filling your head with more "diet" information, take a look at this book and reflect a bit on what the author is telling you.
While I've not switched to a nine-inch plate for dieting yet, I am simply trying to lose weight by watching calories (and thus some portion control) using [...]no gimmick diet, no special program...and in less than two months of just limiting my daily intake to about 1500 calories, which should be fine for a relatively sedentary lifestyle, I've lost nearly 50 pounds. It was an adjustment to lifestyle, not a short term diet, which is primarily what this book seems to be advocating.
One thing these guys are brilliant at is simplification. Whether in their advertising or this book, they are great at taking the complex and making it seem so simple you wonder why you couldn't see it all along. When they say that "diets obviously don't work, otherwise we'd only need one of them" it puts the entire best-selling diet creation industry on notice.
Does it work? Who knows, the book arrived yesterday. But... it's near the beginning of 2009, I'm easily 100 pounds overweight and in a pre-diabetic state (don't worry, I'm seeing a doctor and he thinks this is brilliant as well). I don't have a better idea right now so, I'm trying it. Check back from time to time and I'll report on my progress.
Even if it doesn't work... it's worth it for the laughs!
Also, the idea that the plate size was a lot smaller back in the old days I don't think is totally true. I love antique dishes and my 60 year old Currier and Ives is exactly the same size as my everyday Corelle dinnerware. I doubt too many of us serve our meals at home on plates as large as the ones in a fancy steakhouse. The one thing that I felt was helpful was seeing how serving sizes of packaged foods and McDonald's portions had increased over time.
Most Recent Customer Reviews
I should have wrote this review years ago! In the 4 years I've had the book I lost 4 and a half stones. I've done every diet going inc. illegal slimming pills. Read morePublished 5 months ago by Traybobs
interesting look at how our diets have changed. Worth a read, good visual impact.Published 13 months ago by SallyVA
Had lots of nice visualizations and was an eye opener to the changing food proportions over the years in America!Published on April 10, 2014 by thebrassbutterfly
Not a diet book, just a fascinating look at the American way of eating, and may partially explain why we face such an epidemic of obesity in the USA. Read morePublished on February 6, 2014 by treewoman
Not a diet book, just a really well written book on history, society, culture and common sense. Love sharing this with friends.Published on December 12, 2013 by Logan M. Tanner
Great book -- simple and fast and it tells the story of a simple way to help keep yourself and your family in the shape you know you should be in for the most enjoyable life... Read morePublished on November 10, 2013 by Lifelong Learner
Fascinating blend of marketing history and nutrition. I did as he said and threw out my "dinner plates" and "drink tumblers" and my family now eats off of... Read morePublished on January 23, 2013 by D. Vaughan
Bogusky is a top ad man who really understands the power of ideas. Here he take a simple idea and runs with it. Read morePublished on November 16, 2012 by Magnolia
This book contains some good common sense! If we eat one serving off smaller plates (as those of us over a certain age probably remember doing) you will still feel satisfied and... Read morePublished on September 13, 2012 by A. E. High