Ivana Taylor, Book Editor atSmallBusinessTrends.com, Publisher at DIYMarketer.com
***** Topto bottom, Matt's latest book, "99SEO Tools for 99 Cents," gives you the baseline knowledge required toget dirty and start experimenting with a wealth of tools and resources he laidout in his first book, "SEO Like I'm 5." With the 99 tools sourced from his ownexperience and the industry's top SEOs, his latest book takes readers to thebleeding edge of modern SEO.
JasonWhite,Director of SEO at DragonSearch, Writer on Search Engine Journal, Speaker atSMX
***** Matthew Capala has a way of explaining things in the mostsimple terms that make you go... duh! Why did I ever think it was hard? "SEOLike I'm 5" got out of the fly by night tactics and tools that so manymarketers tout and gets straight to the heart of the matter. "99 SEO Tools for 99 Cents" introducesthe most actionable SEO toolbox available to small businesses, startups andentrepreneurs.
Jenny Halasz, President JLHMarketing, Writer on Search Engine Land
***** "99 SEO Tools for99 Cents" is an ideal follow-up and complement to the very usefulbook, "SEO Like I'm 5." It's also an amazing value - functionally andfinancially, especially for start-ups and other SEO neophytes.
Dan Dewine,Publisher and Author, Workshops2GO.com
About the Author
Matthew writes for several leading blogs, including The NextWeb, ProBlogger, and Sparksheet, and is frequently featured on global mediaoutlets. His latest, highly-praised Amazon bestseller, "SEO Like I'm 5," isavailable on Kindle and in paperback at SEOLike5.com.
With over a decade of digital marketing experience working withsome of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG,and Prudential), successful entrepreneurs, and emerging startups, Matthew hasleveraged the Internet in unprecedented ways to spur growth. Formerly Head ofSearch and Inbound Marketing (the Americas) at Profero, later acquired by Lowe& Partners, Matthew built a million dollar business, growing the group fromone to nine in less than two years. He's also formerly held leadership andspecialist roles at Mindshare, Mediacom, Zeta Interactive, Mattel, and TheAssociated Press.
Matthew has spoken at various industry conferences and trainingworkshops all over world, including inNew York, Miami, San Francisco London, Vienna, Munich, and Warsaw.
He has a BA in International Relations and an MA inAmerican Studies from the University of Lodz. He holds a Marketing MBA fromBaruch College (class of 2008).