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A5/05: Lufthansa and Graphic Design: Visual History of an Airplane Paperback – February 27, 2012
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From the Inside Flap
With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time.
About the Author
Jens Muller and Karen Weiland studied in Communication Design at Fachhochschule Dusseldorf, Germany.
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There are some upsides though: the dimensions of the logo and its history, the typography of the name and the design dimensions, the fonts used and some official design pictures give the book a push in the positive direction.
For myself imwould say it is a good book on the visual history of Lufthansa. Should still be in print! Poster/cover a great plus. Would reccomend to any aviation historian or graphics art/typography student. As an avid user of Donald Knuth's TeX typography program for math and general text, I do enjoy this book. Again, where is any other book on any other airline?
Reprint the yellow pages on white paper and increase the dimensions by at least 50% and the book would rate 5 stars easily.
Billed as a book about the "groundbreaking study" conducted by Otl Aicher and his students, there's less than 20 pages of snippets from the actual study (which are split into German/English, so more like 10 pages). On top of that, most of the work featured in the book is pre- and post- Aicher...which is pretty mediocre.
Most of the artwork/samples in the book are shown as 1-inch thumbnails.
All in all, not a very thorough book on corporate design. Not even close to being worth the value of the list price.