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THE ALPHA STRATEGIES: UNDERSTANDING STRATEGY, RISK AND VALUES IN ANY ORGANIZATION Paperback – February 5, 2013
"Their succinct, elegant approach focuses on the hows and whys of strategy--not just the numbers." Kirkus starred review
"A no-guesswork guide to business strategy and a persuasive thesis on why some organizations are more successful than others." Kirkus starred review
"Their most intriguing insight, however, is that organizations must arrange their strategies into the following array: One strategy, which they call the Alpha, will be the ultimate driving force and focus for the organization; two or three strategies are the Influencers, because they provide the most guidance and constraint on that Alpha; and the other strategies are Enablers, helping it all to work."
Harvey Schachter, The Globe and Mail, May 20, 2013 --This text refers to the Hardcover edition.
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Top Customer Reviews
It seems there is a new book every week on how to develop strategy or prepare strategic and business plans. It is very refreshing to see one that just focuses on understanding existing strategy using a framework of eight strategies that seems very familiar.
By defining strategy simply as a choice of action, the authors free themselves - and the reader, I might add, from a focus on the jargon and synonyms that fill the strategy vocabulary. Instead, they focus on the eight activities that are common to all companies - even nonprofits and public sector ones.
But then they go one step beyond that with the assertion that these eight are configured into 3 categories, with one, the Alpha, leading the organization, 3 being Influencers providing the most guidance to implementation of the Alpha, and the remaining being Enablers. This, for me, is the Big Idea in this book and may be the most powerful strategy communication tool I have seen since the Cartesian Plane (the infamous 2x2 matrix) became a consultant's best friend.
As a competitive research professional, I am more interested explaining to our clients how external factors are impacting their businesses. I am going to be using the approach as both a diagnostic tool to focus our assignments and to present competitive research findings to clients.
The book is well researched, filled with graphics, and well worth reading.
D.R. Gibson SVP, Kaiser Associates, Inc.
Ian B. Kennedy, President, Schegg Group