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THE ALPHA STRATEGIES: UNDERSTANDING STRATEGY, RISK AND VALUES IN ANY ORGANIZATION Paperback – February 5, 2013

5.0 out of 5 stars 2 customer reviews

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Editorial Reviews

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"The authors convincingly demonstrate how the Alpha Strategies function in a range of industries, including nonprofit and public service organizations, and by the final chapter, readers will likely find the difficult task of strategizing less daunting."  Kirkus starred review

"Their succinct, elegant approach focuses on the hows and whys of strategy--not just the numbers."  Kirkus starred review

"A no-guesswork guide to business strategy and a persuasive thesis on why some organizations are more successful than others."  Kirkus starred review

"Their most intriguing insight, however, is that organizations must arrange their strategies into the following array: One strategy, which they call the Alpha, will be the ultimate driving force and focus for the organization; two or three strategies are the Influencers, because they provide the most guidance and constraint on that Alpha; and the other strategies are Enablers, helping it all to work."
Harvey Schachter, The Globe and Mail, May 20, 2013 --This text refers to the Hardcover edition.

About the Author

Alan W. Kennedy Alan founded Gibson Kennedy & Company, a Toronto consulting firm offering strategy and competitive research services since 1990. Alan’s consulting practice focuses on identification and communication of strategy, risk, and values using The Alpha Strategies methodology which he has pioneered. Alan has extensive experience working for senior management and boards in for-profit, not-for-profit, and public sector corporations. Alan has been teaching various strategy courses since 1992 for the Schulich Executive Education Centre at the Schulich School of Business, Toronto, Canada. Thomas E. Kennedy Tom obtained his Honors in Business Administration from the Richard Ivey School of Business at the University of Western Ontario. Tom worked for several years as a Research Associate at a prominent boutique Canadian investment dealer before joining Gibson Kennedy & Company. Tom has extensive industry knowledge of the Canadian financial services industry, particularly non-standard lenders, asset managers, brokerages, exchanges, and property & casualty insurance underwriters.
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Product Details

  • Paperback: 194 pages
  • Publisher: XLIBRIS (February 5, 2013)
  • Language: English
  • ISBN-10: 1477152857
  • ISBN-13: 978-1477152850
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,905,363 in Books (See Top 100 in Books)

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Format: Paperback Verified Purchase
What I particularly like is the focus in The Alpha Strategies on strategy communications rather than strategy development. I know what I want to do with the business. I don't need help with strategy development. The challenge for me has been presenting strategy along with a convincing rationale for it. The Alpha Strategies gave me lots of ways to do that and to have great discussions on it with my staff and employees.

Ian B. Kennedy, President, Schegg Group
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Format: Paperback Verified Purchase
What I found intriguing about The Alpha Strategies and what makes the book quite unique is that it is not about strategy development. It provides a way to understand current strategy.

It seems there is a new book every week on how to develop strategy or prepare strategic and business plans. It is very refreshing to see one that just focuses on understanding existing strategy using a framework of eight strategies that seems very familiar.

By defining strategy simply as a choice of action, the authors free themselves - and the reader, I might add, from a focus on the jargon and synonyms that fill the strategy vocabulary. Instead, they focus on the eight activities that are common to all companies - even nonprofits and public sector ones.

But then they go one step beyond that with the assertion that these eight are configured into 3 categories, with one, the Alpha, leading the organization, 3 being Influencers providing the most guidance to implementation of the Alpha, and the remaining being Enablers. This, for me, is the Big Idea in this book and may be the most powerful strategy communication tool I have seen since the Cartesian Plane (the infamous 2x2 matrix) became a consultant's best friend.

As a competitive research professional, I am more interested explaining to our clients how external factors are impacting their businesses. I am going to be using the approach as both a diagnostic tool to focus our assignments and to present competitive research findings to clients.

The book is well researched, filled with graphics, and well worth reading.

D.R. Gibson SVP, Kaiser Associates, Inc.
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