"The authors convincingly demonstrate how the Alpha Strategies function in a range of industries, including nonprofit and public service organizations, and by the final chapter, readers will likely find the difficult task of strategizing less daunting." Kirkus starred review
"Their succinct, elegant approach focuses on the hows and whys of strategy--not just the numbers." Kirkus starred review
"A no-guesswork guide to business strategy and a persuasive thesis on why some organizations are more successful than others." Kirkus starred review
"Their most intriguing insight, however, is that organizations must arrange their strategies into the following array: One strategy, which they call the Alpha, will be the ultimate driving force and focus for the organization; two or three strategies are the Influencers, because they provide the most guidance and constraint on that Alpha; and the other strategies are Enablers, helping it all to work." Harvey Schachter, The Globe and Mail, May 20, 2013
--This text refers to the
About the Author
Alan W. Kennedy Alan founded Gibson Kennedy & Company, a Toronto consulting firm offering strategy and competitive research services since 1990. Alans consulting practice focuses on identification and communication of strategy, risk, and values using The Alpha Strategies methodology which he has pioneered. Alan has extensive experience working for senior management and boards in for-profit, not-for-profit, and public sector corporations. Alan has been teaching various strategy courses since 1992 for the Schulich Executive Education Centre at the Schulich School of Business, Toronto, Canada. Thomas E. Kennedy Tom obtained his Honors in Business Administration from the Richard Ivey School of Business at the University of Western Ontario. Tom worked for several years as a Research Associate at a prominent boutique Canadian investment dealer before joining Gibson Kennedy & Company. Tom has extensive industry knowledge of the Canadian financial services industry, particularly non-standard lenders, asset managers, brokerages, exchanges, and property & casualty insurance underwriters.