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The 2 AM Principle: Discover the Science of Adventure Paperback – November 8, 2016
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"A brilliant and indispensable guide to seizing the day (or, more precisely, seizing the night). Jon Levy masterfully shows us how to have daring, mind-expanding adventures without ending up in a hospital or jail cell. Your life will be filled with more adrenaline, dopamine and all those other good brain chemicals. Jon Levy is boredom’s number one enemy."
—AJ Jacobs, bestseller author of The Year of Living Biblically and The Know-It All
"[Levy is] a uniquely qualified expert on the subject of memorable . . . experiences."
—Kristin Tice Studeman, Vogue.com
"A how-to guide for having adventures."
—Jane Borden, Observer.com
"A must-read for those of us in love with travel and adventure!"
—Extra Pack of Peanuts
About the Author
Jon Levy is a behavioral scientist studying influence and adventure. He specializes in applying scientific research to the world of business, using the latest in neuroscience and psychology to transform how companies approach marketing, sales, consumer engagement, and product design. He is the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together.
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Top Customer Reviews
That being said, the most disappointing part of this book is his framework for adventure. It's useless. His "tips and tricks" for making a night adventurous are too high-level to be actionable or unoriginal and are too dependent on situations involving alcohol-induced lowered inhibitions.
Another real kicker is that he dedicates a whole chapter at the very end to his confession that the book isn't actually scientific (as if that wasn't obvious throughout). He more or less pleads with you to take him seriously though because he's talked to a lot of people about what makes an evening fun. In other words, he dedicates a whole chapter to patronizing you.
However, its NOT practical! Especially if one does not live in a first world country like the author or has a first world country passport to travel to where one pleases ( without needing visas) and one is at the right age and looks to have goodlooking female friends to be a partner in the adventures. Most of the athors adeventures were in company of good looking women who were already his friends.
Having said that, I enjoyed reading the book and I would keep it in my book selection. If you are 20 something from UK or USA or Australia and have a boring life, I highly recommend this book to you!