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APIs: A Strategy Guide: Creating Channels with Application Programming Interfaces 1st Edition

by Daniel Jacobson (Author), Greg Brail (Author), Dan Woods (Author)
4.2 4.2 out of 5 stars 148 ratings
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Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.

  • Learn about the rise of APIs and why your business might need one
  • Understand the roles of asset owners, providers, and developers in the API value chain
  • Build strategies for designing, implementing, and marketing your product
  • Devise an effective process for security and user management
  • Address legal issues, such as rights management and terms of use
  • Manage traffic and user experience with a reliable operating model
  • Determine the metrics you need to measure your API’s success

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  1. ISBN-10
    1449308929
  2. ISBN-13
    978-1449308926
  3. Edition
    1st
  4. Publisher
    O'Reilly Media
  5. Publication date
    January 24, 2012
  6. Language
    English
  7. Dimensions
    7 x 0.32 x 9.19 inches
  8. Print length
    146 pages
  9. See all details
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Editorial Reviews

About the Author

Daniel Jacobson is Director of Engineering for the Netflix API, which is the primary distribution channel for getting movie and subscriber information to hundreds of Netflix-ready streaming devices. Prior to Netflix, Daniel led an engineering team NPR where he created the NPR API as well as the content management system that drives NPR.org, mobile platforms, and all other digital presentations of NPR content.

As CTO of Apigee, Greg Brail has led the Apigee technology team as it deployed its API management technology for scores of customers. Prior to joining Apigee, Greg led the technology behind BEA’s WebLogic JMS and Core Engine initiatives and developed the message-delivery infrastructure at TransactPlus.

Greg spent his formative years with transaction-processing pioneer Transarc, where he deployed production systems at JPMorgan and elsewhere. He has held positions at Citibank and at IBM. Greg holds a degree in Computer Science from Brown University.

Dan Woods is a seasoned CTO, author, speaker, and entrepreneur with experience in business, computer science, journalism, and publishing. He is CTO and Editor of CITO Research, a firm dedicated to creating content to improve the performance of CIO and CTOs. As an author, Dan has written or coauthored more than 20 books about business and technology, ranging from books about service-oriented architecture, open source, manufacturing, RFID, and wikis to the ideas driving the latest generation of enterprise applications, particularly in the face of Web 2.0's impact on the enterprise. Dan has written hundreds of white papers and conducted more than 1,000 interviews with experts in a variety of fields. He is also an invited speaker and moderator at international conferences.

As a CTO, Dan built technology for companies ranging from Time Inc. New Media to TheStreet.com. He has managed the product development cycle from initial requirements through sales for websites and software products designed for the publishing and financial services industries. At TheStreet.com, his systems supported the company's successful IPO and handled millions of daily page views while the number of subscribers tripled and new lines of business were launched. At CapitalThinking, Dan's software was purchased by the IT departments of large financial institutions including General Electric, JPMorgan Chase, and Citigroup.

Dan holds an M.S. from Columbia University's Graduate School of Journalism and a B.A. in Computer Science from the University of Michigan. Since July 2008, Dan has been writing a column for Forbes.com.

Product details

  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (January 24, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 146 pages
  • ISBN-10 ‏ : ‎ 1449308929
  • ISBN-13 ‏ : ‎ 978-1449308926
  • Item Weight ‏ : ‎ 9 ounces
  • Dimensions ‏ : ‎ 7 x 0.32 x 9.19 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 148 ratings

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Customer reviews

4.2 out of 5 stars
148 global ratings
Actual print wasn't good - very faint
1 out of 5 stars
Actual print wasn't good - very faint
The book just arrived today. So far the content seems great, but I'm so disappointed in the actual print. Half of the pages are extremely thin or faint type - almost looks like the printer was running out of ink? I was excited about the book but looks like it's going to be really tough to read.
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Top reviews from the United States

Ismail Elshareef
5.0 out of 5 stars Learn to Speak API for The Sake of Your Business
Reviewed in the United States on January 11, 2012
Verified Purchase
You should read this book if you are remotely interested in the following:

1. Why your company needs to have an API
2. How to design, secure and manage the API
3. What API strategies your company should adopt, including legal and operational considerations
4. How to measure the success of the API
5. How to drive API engagement

The authors have years of experience in the API space and I think they did a pretty good job distilling their collective wisdom and learned best practices in this "short and sweet" booklet (134-pages!) I think it is important for the success of any API initiative that *all* stakeholders read this book to get on the same page of what needs to take place to ensure the success of the initiative. It's hard to argue with the "tried and true" practices of which this book is rife.

If you're interested in getting into the nitty gritty technical details of how to build an API, I highly recommend  RESTful Web Services Cookbook: Solutions for Improving Scalability and Simplicity  as a technical companion read to this book. Read this book first, and then delve into the technical details with Subbu's book.

If you're an executive who's on the fence regarding APIs, you must read this book to get educated on the subject. It's important for your team to get your full support which they won't unless you fully understand the whats, hows and whys of APIs.

You need to learn how to speak API and this book will get you fluent in no time.
21 people found this helpful
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Luke
4.0 out of 5 stars Good high level overview - recommended
Reviewed in the United States on August 2, 2014
Verified Purchase
A good high level overview, probably targeted more towards a business audience than a developer audience. Helpful for anyone interested in a broad understanding of API strategy and tech basics, and enough to be dangerous when dealing with developers and business stakeholders. Recommended!
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Raine Pierson
5.0 out of 5 stars Excellent Overview
Reviewed in the United States on January 25, 2017
Verified Purchase
Most resources out there on APIs tend to be narrowly focused on some particular technical aspect (e.g SOA design, REST, SOAP etc), but there are few resources that provide an overview of how all that actually fits in with a business. This book goes into everything from the types of APIs, the business cases for each, API business models and pricing strategies, basic API design tips (some REST concepts, but it doesn't go in too deeply; there are lots of other books for that!), versioning options, API user management and security, API operations and asset management, legal considerations, and how to build an API developer community. Really an excellent resource for getting prepared to expose an API for internal or public use.
4 people found this helpful
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R. B. Dixon
3.0 out of 5 stars Good, but I had higher hopes
Reviewed in the United States on March 26, 2012
Verified Purchase
I had higher hopes for this. The book was written by management and technical folks from Netflix, NPR, and Apigee and as such they have great experience at running large and very popular APIs that serve both public and partner constituencies.

The front half of the book is advocacy: "You should have an API, here's why." Snooze. If you are reading this you probably get this already.

The back half boils down to probably about a condensed 5 pages of checklists on the subjects of metrics, security, user management, legal, and community engagement. This was more useful as it gave a more complete picture of all of the planning items on the table that don't have to do with technical execution of the API. This was all useful but not detailed enough.
47 people found this helpful
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QuickReviewBuyer
5.0 out of 5 stars Very helpful for product managers looking for perspective
Reviewed in the United States on April 15, 2016
Verified Purchase
I read through the many reviews ahead of purchasing the digital addition of this book. As a product manager / program manager I found the book to be very helpful. Naturally, it depends on your needs and perspective. I'm not surprised those with experience around implementation of APIs or the business concepts around API's might not find the content as helpful. But, for those that are not familiar with API implementation - or, more specifically - how to think about the business strategy around an organization considering development of an APIR platform, I think the book provides a lot of helpful information - it's more about considerations, business models, general thoughts on agreements, etc. If a product manager has to put together a strategy document, this book would be very helpful.
9 people found this helpful
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J. E. Caldwell
4.0 out of 5 stars Worth reading
Reviewed in the United States on June 7, 2014
Verified Purchase
I thought it was a good overview and a good summary of what all the hype and noise is about. It is not a comprehensive technical how-to manual but it is technical enough to be useful.
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Shankar Saikia
5.0 out of 5 stars Excellent overview of APIs for business people
Reviewed in the United States on December 3, 2013
Verified Purchase
I bought this book to understand the business value and operational aspects behind why APIs are needed. I have used APIs in my Netsuite-Zuora-Salesforce integration projects and in my work with the Google Analytics API.
This book is fantastic. The reader needs to be a little technical (I have rudimentary Python and JavaScript skills which I learned on my own - I will NOT call myself a coder, but I can understand some code written in these languages). Even if you are not technical at all, as long as you are willing to do a few Google or Wikipedia searches to understand one or two concepts you may not know, this is still a great read.
6 people found this helpful
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Geo
4.0 out of 5 stars Great delivery time and condition
Reviewed in the United States on August 26, 2018
Verified Purchase
Great condition and good quality for used item! Thanks!
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Top reviews from other countries

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Mrcoolet
5.0 out of 5 stars Five Stars
Reviewed in Canada on June 26, 2018
Verified Purchase
awesome
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Augusto C A Azevedo
5.0 out of 5 stars Abordagem completa
Reviewed in Brazil on May 20, 2016
Verified Purchase
O livro aborda todos os temas relevantes para se ter um programa de API's. Vale a leitura, especialmente para quem é novo no assunto.
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Arrindam Roy
5.0 out of 5 stars Good to have to get an overview of API
Reviewed in India on June 2, 2015
Verified Purchase
This book will give you an overview of API and it is explained in very simple language that anyone
can understand the topic.
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A Kheyrollahi
5.0 out of 5 stars Prophetic, ground breaking
Reviewed in the United Kingdom on December 13, 2012
Verified Purchase
If you look for some code snippet to copy and paste into your project, don't waste your time and money. I think even those occasional references to specific technologies is unwarranted.

On the other hand, if you are looking at how approach and govern API to enable SOA in your enterprise, this is a book for you.

I think Netflix implementation of private/public API is the road to the future. As such, Daniel Jacobson's book who implemented web API in NPR and Netflix is a gem.
2 people found this helpful
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Giovani Mazuchelli Del Col
4.0 out of 5 stars Good for its purpose
Reviewed in Brazil on December 27, 2021
Verified Purchase
It's more a business approach to APIs than a technical one, but well writen and with valuable info
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