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Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR Paperback – January 27, 2016
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"WARNING: THIS BOOK WILL DEVOUR HIGHLIGHTERS.
Above the Noise is the owners' manual for the modern PR professional.
Sound, specific and imminently useful, you'll refer back to this book over and over again."
- Jay Baer, New York Times best-selling author of Youtility
“The digital side of public relations and trust above that are vital. Carrie Morgan gives you a lot to think about, and even more to implement.
Dig in, and get ready for your next level.”
- Chris Brogan,
author of Trust Agents, CEO Owner Media Group
“If you are looking to be more visible to and more authentically credible with those you want to do business with, Carrie Morgan's lovely book contains your prescription.”
- Ann Handley,
CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes
"An effective antidote for Content Shock, Carrie's integrated, digital vision will help your business cut through the noise and become the signal."
- Mark Schaefer,
author of The Content Code
About the Author
Top 1% influencer Carrie Morgan is a digital public relations professional in Phoenix, Arizona.
Top customer reviews
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With hundreds of tools, apps, and metrics available, it is easy to feel confused in the face of today’s digital landscape. Just as Carrie emphasizes and explains how to achieve “brand clarity”, her writing is clear and concise, helping you easily navigate through the noise. Too often we jump into a platform because everyone else is on it. Carrie not only explains why this may not be a wise practice, but teaches you, step-by-step, how to build effective digital PR strategies. She eloquently explicates why an integrated approach of content, SEO, and social media is a must to rise above the noise, and how to execute this integrated approach.
Carrie’s down-to-earth writing style makes the rich content easy to digest, and gives the writing a more personal feel. She shares her personal ups and downs in her life, which makes her story captivating and irresistible. Her passion and enthusiasm are contagious. Feeling refreshed and enlightened after reading her book for the first time, I am revisiting some chapters to gain an even deeper understanding of some of the key concepts such as trust, value, and reputation, and how to EARN them.
I wholeheartedly agree with the importance of self-education and lifelong learning that she stresses in her book. These are the keys to long-term success. Beyond that, the difference between being the noise and rising above the noise is —> Carrie’s book. Go grab a copy of her book and let the knowledge and wisdom sink in.
The reality is that this is not going to be the only book you should consider. It is not a bad book, far from it, but it just felt lacking and difficult to form a direct connection to. It is unlikely to be due to cultural or style differences. The reader is treated to guidance about developing their internet marketing skills through content marketing, social media and even search engine optimisation, as well as being helped to create a unified, common voice for their messaging. Certainly if you are starting from the absolute beginning, the book has the potential to put some things into context and perhaps get you started; there is just a nagging feeling that the book is not as complete as it might seek to portray.
Yet the price is hardly going to break the bank, if you buy it to dip your toe in the water.
There are a lot of PR-related activities that a company could and should do itself, even if it does employ a specialist firm to help them. Whether you find this book provides sufficient utility to help may be down to the individual reader, but at the worst case at least you will be better-informed than before you had read it.
Reading through the book was worthwhile. Maybe this reviewer was expecting more, based on the book’s pre-publicity. There can be a danger in setting unrealistic expectations if the delivery leaves the recipient underwhelmed for whatever reason. Make your PR credible, turn back the hype a notch and a good product will still sell itself on its properties alone. Could this be a case of cobbler’s shoes…?
But, the aptly titled “Above the Noise” rises above the usual business babel to offer no-nonsense advice on how to practice PR in the digital realm. For someone like me - an old-school stick in the mud – it’s just what I need to catch up to the times. (What century are we in, again?)
Carrie Morgan keeps it “real” with a simple, straightforward style that is easy to understand and applicable to today’s PR/marketing landscape. She uses real-world examples and visual aids to illustrate her points as she covers a wide swath of digital PR. The digital tools are new and evolving every day, but Carrie knows that brand clarity, trust, value and reputation still rule the day. “Above the Noise” may not radically up your game, but if you read it and apply the lessons, you will have a much better understanding of how PR works today and how to use it to your advantage. With “Above the Noise,” I’ve risen about my skepticism. I look forward to Carrie’s next book.