- Hardcover: 400 pages
- Publisher: Wiley; 1 edition (April 27, 2015)
- Language: English
- ISBN-10: 1118919017
- ISBN-13: 978-1118919019
- Product Dimensions: 6 x 1.2 x 8.7 inches
- Shipping Weight: 1.3 pounds (View shipping rates and policies)
- Average Customer Review: 62 customer reviews
- Amazon Best Sellers Rank: #431,792 in Books (See Top 100 in Books)
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Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships 1st Edition
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Kirkus *starred review*
This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.
Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to“the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”
Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.
From the Inside Flap
Access to Asia presents a practical framework and effective strategies for today's global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from the extensive experience and global connections of intercultural consultant and international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business. When doing business in Asia, building trust and gaining respect are vital steps in developing meaningful business relationships. Access to Asia is filled with the inside advice and real-world stories that explain how to strengthen business ties in ten countries including China, Hong Kong, India, Japan, Myanmar/Burma, and South Korea.
Access to Asia reveals why cultural awareness is so vital to sustained business success and outlines an eight-question framework for building business relationships in ten important Asian markets. The simple Self-Awareness Profiles prompt you to identify where you currently stand on topics related to this framework, compared with the prevailing country culture. The U.S. chapter offers insights for U.S. Americans into their own culture, and is a primer to doing business in the U.S. for Asian readers or indeed anyone from another culture. The authors include an alphabetical listing of common concepts and terms that offer a better understanding of how to create long-lasting business relationships in Asia.
The book is filled with down-to-earth suggestions for creating goodwill such as incorporating the names of national heroes and sports figures in conversations and presentations. For each Asian country highlighted there is a handy guide to that country's etiquette and protocol including material on gift-giving practices, forms of address, greetings, and much more. The authors also impart insider tips and suggestions for the proper way to socialize, and they include a guide to fiscal calendars and important dates of regional holidays.
For individuals and companies looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.
Top customer reviews
I've always gotten the impression, whenever I've looked at books in this genre before, that much of it is simply "desk research" and may even just duplicate what someone once said and no one has bothered to check since whether it's still accurate. I feel confident, from reading Access to Asia, that this couldn't be further from the truth here. As the authors point out, and the list of contributors is there at the back of the book to prove it, they spoke to well over a hundred global professionals to extract exactly what works and what doesn't around their eight question "themes" (from: How do people prefer to act, individually or as a group? to How is the concept of women in business handled?).
As a business woman who has traveled extensively all over the world, including Asia, Sharon’s book shares a very comfortable approach for potential clients in Hong Kong, or Singapore, or Taiwan or wherever. After having read Access to Asia, and, as an aspiring nonfiction author myself, I'm in awe of what Sharon and Liz has accomplished in producing such a highly readable, surprising (as in: lots of stuff I've never seen anywhere else), and thoroughly researched book. I truly hope this becomes the best-seller it deserves to be.
Darlene Templeton, CEO and Founder, Templeton & Associates – Business Strategist, Professional Speaker, Executive Coach and Author, Austin, Texas.
I hope this is the first of many books by the author on travel to various countries, because I could use her expert knowledge and accessible advice for more than just these Asian destinations.
Un livre indispensable dans votre bibliothèque. Sharon SCHWEITZER m'a apportée un regard et un point de vue différents sur ma vie. De plus, son livre est ma référence culture business, en tant que sportive française, un esprit libre, voyageuse internationale et ancienne Présidente de l' I. S. O. ( Organisation des Etudiants Internationaux ) , BLINN - BRYAN -TEXAS.
Je recommande ce guide dans le cadre de mise à jour et à usage courant.
Ambal S. Balakrishnan,
Head of Marketing and Strategy, ClickDocuments
Michael J. Griffin III, Partner, Griffin & Griffin, Houston, TX. , U.S.A.