Top critical review
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Shallow, doesn't deliver
on May 25, 2010
Ok, the good thing: the book is fast to read (I finished it in about three days), but, honestly I found it lacking in meat, lacking in what was in the owner minds, it drifted a lot and talked a lot about non important things.
So, I'll summarize for you the important things that I found in the book:
1.- Build a myth around it. Build a story, something that makes people sympathize with you. Something romantic, heroic, mysterious, etc., whatever suits you.
2.- Build a community around it. Invest in knowing and letting people know your product. Reach for people that rave about your product/service.
3.- Be there. Keep an eye on the business, know all the details, but don't micromanage.
Some chapters are interesting, specially the first ones, but the last three or four (of seven) seem very very rushed out, instead of telling more about the business it deviates and talks about what car the owner drives, or how high are his/her house ceiling is...
For a real Analysis of people that have stood out, I recommend Outliers, by M. Gladwell.