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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content Paperback – August 9, 2010
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“I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas.”
—David Meerman Scott, author of The New Rules of Marketing and PR
About the Author
Mark Levy is the founder of the marketing strategy firm Levy Innovation (www.levyinnovation.com). Mark has written for the New York Times, has authored or co-created five books, and has taught writing at Rutgers University. He is also a magic illusion designer—his work has been performed off-Broadway, in Las Vegas, and on all the major television networks.
- Publisher : Berrett-Koehler Publishers; Second Edition, New edition, Revised and updated (August 9, 2010)
- Language : English
- Paperback : 192 pages
- ISBN-10 : 1605095257
- ISBN-13 : 978-1605095257
- Item Weight : 0.035 ounces
- Dimensions : 5.52 x 0.55 x 8.6 inches
- Best Sellers Rank: #526,615 in Books (See Top 100 in Books)
- Customer Reviews:
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I bought the Kindle version after renewing it twice on Overdrive. I couldn’t bear waiting to finish the book while on hold for renewal, so I bought it outright. I’m happy to have this in my collection of life-changing books.
This book has so many great ideas that you’ll get loads of use—and reuse— out of it for years to come (dare I say a lifetime?). Highly recommended.
If you’re struggling with problems of any kind in your business, art, personal life, or otherwise, DON’T pass this book up.
I've also seen an improvement in my approach towards problems. I'm the type that will tend to be a bit disorganized in my thinking and find it difficult to focus in at times on tasks. With freewriting my thoughts organize themselves and I find myself going off on tangents that eventually come full circle. Really amazing stuff!
Example: I was faced with a problem in my business recently. Without going into detail I found the solution to the problem in one freewriting session that has saved our company from potential audits and fines that would have most certainly been coming our way. I ran the solution by my partner and an attorney that specializes in this type of issue. Both said that the answer I had was the best they'd heard. I took the next freewriting session and developed it even further and we've made it into a standard operating procedure. Again, really amazing stuff. I don't consider myself a whiz or anything but by allowing your subconcious to work through your writing I promise you'll see amazing benefits.