- Paperback: 224 pages
- Publisher: Association for Talent Development; 1 edition (June 16, 2014)
- Language: English
- ISBN-10: 1562869140
- ISBN-13: 978-1562869144
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #295,654 in Books (See Top 100 in Books)
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The Accidental Instructional Designer: Learning Design for the Digital Age 1st Edition
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Now I rant: it ticks me off to pay $32.95 for a book that is so sloppily edited. The quote I put in above has a couple of problems we could argue about all night, so I'll stick to the egregious ones: "Real-word check-ins" instead of "real-world"? "You're on a path to intentional designer" instead of "being an intentional designer" or "intentional designerhood" or whatever the heck she meant?
And it's not just the cost of the book that makes me demand an actual editor rather than just spellcheck -- it's the content of the book itself. Ms. Bean explains how you can, and should, "build your brand" for e-learning, that the look of your product matters, that the way you market it matters, that details matter, and that distracting things should be ruthlessly cut from your product. Then I get a book whose brand is apparently "We deliver ... something nobody's bothered to read!" I get a book that cannot market itself to anyone who knows spelling, punctuation, and grammar conventions. I get a book where details don't matter. I get a book full of distracting typos and mistakes and STOP JUST STOP GO BACK AND READ THE PROOFS FOR HEAVEN'S SAKE.
Cammy Bean comes across as intelligent and good-humoured and I think I'd love to work with her. So I feel really bad getting so mad because of a tiny percentage of typos. Perhaps my growing resentment is a testament to how well she presents herself in writing. The technical stuff really shouldn't be getting in the way of my reading her engaging, informative book, but it does, and I want it to STOP JUST STOP.
Don't get me wrong -- there is a lot to love about this book, way more than there is to hate. (The lists of theorists and theories on page 177 is golden.) But the things that bother me just bother the heck out of me. Obviously.
As an young professional, I wanted a place to begin my instructional designer journey. This is the place to begin. Carolyn provides several other leads to help further my reading.
Overall: She's funny, relatable, and honest. All around great start to a long journey - good writing, structure, and makes you want to tell your co-workers.