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The Accidental Library Marketer Paperback – July 7, 2009
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Top Customer Reviews
I say "promotion" now, rather than "marketing." They talk about that in the book a lot. Actually, that's most of what the book is. They reiterate it multiple times per chapter. I get the feeling the author was really annoyed that most librarians say "marketing" when they mean "promoting," so about half of this book is her venting about how much that annoys her, why it's wrong, why librarians think that, and what actual marketing entails. At first, this is useful. After the first few times, though, it gets tedious and just makes her look like she wrote the book mostly as a justification for her annoyance.
Apart from that, the book would probably be at least somewhat useful for a medium or large public library, but we're a two-library district serving two villages of about 900 (highly technophobic) people each, so our marketing would be quite a bit different from city or suburban libraries. I was hoping there would be more of a range in the book, but unfortunately, most of it won't help me much. That's not necessarily the author's fault, but it would have been nice to have some advice for different sizes of libraries.
I did learn some general things through the book, so I'm for sure not saying it was a waste of my time or money to read. But I do wish I had maybe borrowed it from someone before buying it.
What do you need to know? How to gather data, how to use your site, how to get buy-in from staff and fellow employees, how to create surveys? Her book covers this and a whole lot more. The price of the book is a steal.
We had Kathy at our State conference this year and she was outstanding. If you get a chance to have her as one of your speakers, do so. Consider having her for half a day or more, and not just a session or two. She knows how to convey her message in a personable way without pushing one into "information overload".
Most Recent Customer Reviews
This is a very informative book that allows you to see what a librarian does beyond their job description aptly.Published on October 17, 2012 by Fulton County Public Library
I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". Read morePublished on June 7, 2011 by Book Seagull