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Account Management: Sales 12.5 (Express Exec) Paperback – July 2, 2004
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From the Back Cover
- Fast-track route to understanding key account management and its importance to a successful and profitable business
- Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces
- Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors
- Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ section
About the Author
KEN LANGDON is presently the non-executive chairman for SoftTools, a supplier of electronic Integrated Support Systems. Ken has worked for many major computer companies worldwide, including Hewlett Packard and DEC. As well as writing books, his experience as a process consultant has enabled him to help publishers and authors to improve the way that they translate business concepts into books and electronic tools.