- Paperback: 200 pages
- Publisher: Raphel Marketing; First edition (September 1, 2011)
- Language: English
- ISBN-10: 0982664443
- ISBN-13: 978-0982664445
- Product Dimensions: 6 x 0.4 x 9 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #2,220,288 in Books (See Top 100 in Books)
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Act Like You Mean Business: Essential Communication Lessons From Stage and Screen Paperback – September 1, 2011
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Both business and acting have their share of drama, but Act Like You Mean Business captures their intersection perfectly. Whether writing the About Us section for a website or checking your fear during a crisis, this useful guide offers lots of practical advice and is like having your very own pocket communicator. --Pete Brace, Marketing/Communications Consultant and Former Communications Director, Gatorade --Pete Brace, Marketing/Communications Consultant and Former Communications Director, Gatorade
Rob's characteristic savvy and wit come through loud and clear in this insightful and practical handbook for leaders. It's a great read and even greater resource! --Maril MacDonald, Founder and President, Gagen MacDonald
I adore this book; it's chock full of very useful advice about how to communicate successfully for business people AND anyone! It should be required reading for every Fortune 500 CEO. --Tim Schellhardt, Senior Vice President, Edelman Public Relations and former Bureau Chief, Wall Street Journal
About the Author
Rob Biesenbach is a communications strategist, an actor, and a writer. During his twenty-plus year career in communications and PR, he has counseled clients from Fortune 500 companies to startups. He has managed a successful solo practice for more than a decade. Prior to that, he served as a vice president at Ogilvy PR Worldwide, press secretary to the Ohio Attorney General, and communications director for the National Association of Attorneys General. Rob started his performance career in 2002, studying acting, improvisation, and writing at Second City Training Center and elsewhere. He has acted in more than 150 theatrical and commercial productions. He also wrote a collection of one-act plays, The One-Eyed Cat & Other Tales of Need, and a sketch revue, There s No I in Improv, which were staged at Donny's Skybox Theater at Second City. Rob lives in Chicago with his allergies.
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Biesenbach understands the needs of an audience - and this audience before whom he presents his précis is one for leaders. His chapters include The Power of Story ('People crave stories') and how to make presentations personalized and filled with dialogue and other attributes that make the audience WANT to hear the discussion at hand: Tap into Emotion ('The most important thing about using emotion is to be genuine'): Play to your Audience ('Listening is the most important skill in acting, communication and probably life'): A Script that really Performs - a chapter that addresses email content and timing of sending, agenda, and progresses into an arena that few other authors have the courage to discuss, that being the sorry state of grammar and writing skills that blogging and email communication have bred. And still he has the courage to addresses 'our mistakes that are not mistakes' such as the fact that 'splitting infinitives is perfectly acceptable, there is nothing wrong with sentence fragments, beginning a sentence with a conjunction helps break up long sentences, and don't be afraid to end a sentence with a preposition': Always be Rehearsing and more.
This is one of the more informative resource books out today - a fine and entertaining and informational ride on a doubledecker bus through the glamour of the entertainment industry - but with a wise tour guide behind the megaphone - Rod Biesenbach. Read it for pleasure and you will be absorbing it for business! Grady Harp, September 11
As a bonus, the author clearly loves words-- he writes with a style and wit that makes this also a very fun read.