Buying Options

Kindle Price: $7.77

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Actionable Gamification: Beyond Points, Badges, and Leaderboards by [Yu-kai Chou]

Follow the Author

Something went wrong. Please try your request again later.

Actionable Gamification: Beyond Points, Badges, and Leaderboards Kindle Edition

4.6 out of 5 stars 512 ratings

Price
New from Used from
Kindle
$7.77

Only $5.95 a month for the first 4 months on Audible. Limited-time only.

Editorial Reviews

Review

"Yu-kai is at the cutting edge of the field of behavior design."--Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"Yu-Kai is the real deal. His experience, expertise and passion make this a "must read" for those looking to grasp the possibilities available through applied gamification."-- Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk and Guilt By Association."Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational."--Michael Wu, Chief Scientist of Lithium

About the Author

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the Gamification Gurus Power 100 by RISE, and was also awarded Gamification Guru of the Year Award for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B00WAOGY4U
  • Publisher ‏ : ‎ Octalysis Media; 2019th edition (April 16, 2015)
  • Publication date ‏ : ‎ April 16, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 22931 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 513 pages
  • Customer Reviews:
    4.6 out of 5 stars 512 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

Yu-kai is a Board Director for Morf Media, a gamified training and learning platform. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more.

Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.

Secret Code: Revealed Heart (Game Technique #32)

Customer reviews

4.6 out of 5 stars
4.6 out of 5
512 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on June 12, 2018
55 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on November 4, 2022
Reviewed in the United States 🇺🇸 on September 14, 2020
37 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on October 11, 2022
Reviewed in the United States 🇺🇸 on June 2, 2021
2 people found this helpful
Report abuse

Top reviews from other countries

Harriet Morris
5.0 out of 5 stars Not Just For Game Designers
Reviewed in the United Kingdom 🇬🇧 on May 14, 2022
One person found this helpful
Report abuse
Gavin Deadman
5.0 out of 5 stars An enjoyable learning experience and a recommended read.
Reviewed in the United Kingdom 🇬🇧 on March 5, 2021
Customer image
5.0 out of 5 stars An enjoyable learning experience and a recommended read.
Reviewed in the United Kingdom 🇬🇧 on March 5, 2021
Loved this book!

The way Yu-kai Chou has combined the game mechanics and behavioural psychology components to create the Octalysis Gamification Design Framework is remarkable.

The book gives a thorough overview of how you can optimise the 8 core drivers of Gamification with Human-Focused Design to create engaging and successful experiences in your product, workplace, marketing, and personal lives.

The book categorises the 8 core drivers into White Hat and Black Hat techniques and explains the benefit of cultures where people are intrinsically motivated rather than extrinsically.

An enjoyable learning experience and a recommended read.
Images in this review
Customer image
Customer image
One person found this helpful
Report abuse
Amazon Customer
5.0 out of 5 stars One of the best business books I've ever read
Reviewed in the United Kingdom 🇬🇧 on February 26, 2017
4 people found this helpful
Report abuse
KromeInk
5.0 out of 5 stars Great Book
Reviewed in the United Kingdom 🇬🇧 on July 14, 2021
Matthew Barroccu
5.0 out of 5 stars Brilliant system that covers all angles
Reviewed in the United Kingdom 🇬🇧 on November 7, 2021
Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?