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Actionable Gamification: Beyond Points, Badges and Leaderboards Paperback – April 14, 2015

4.4 out of 5 stars 224 ratings

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  • Actionable Gamification: Beyond Points, Badges and Leaderboards
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Editorial Reviews

Review

"Yu-kai is at the cutting edge of the field of behavior design."
             
-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products


"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."
          -Dr. Jianming Dong, Chief User Experience Architect, Huawei


"I've been following Yu-kai's work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It's great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem."
-Susie Wee, VP and CTO of Networked Experiences at Cisco Systems

About the Author

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe.  He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

Product details

  • Item Weight : 1.64 pounds
  • Paperback : 511 pages
  • ISBN-10 : 1511744049
  • ISBN-13 : 978-1511744041
  • Dimensions : 6 x 1.28 x 9 inches
  • Publisher : CreateSpace Independent Publishing Platform (April 14, 2015)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 224 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
224 global ratings
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Top reviews from the United States

Reviewed in the United States on June 12, 2018
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24 people found this helpful
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Reviewed in the United States on July 31, 2018
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16 people found this helpful
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Reviewed in the United States on October 10, 2015
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43 people found this helpful
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Reviewed in the United States on May 31, 2017
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Reviewed in the United States on October 23, 2019
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Reviewed in the United States on February 5, 2020
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars One of the best business books I've ever read
Reviewed in the United Kingdom on February 26, 2017
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Alun Slatter
1.0 out of 5 stars selfindulgent and ramberling
Reviewed in the United Kingdom on March 26, 2019
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Jason Thorarinsson
5.0 out of 5 stars Fabulous read on gamification and motivation as a whole
Reviewed in the United Kingdom on February 22, 2020
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Håkon Aleksander Bugge Aase
5.0 out of 5 stars Highly recommended
Reviewed in the United Kingdom on November 8, 2020
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David
5.0 out of 5 stars Thanks Yu-Kai Chou 👍
Reviewed in the United Kingdom on February 1, 2019
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