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Actionable Gamification - Beyond Points, Badges, and Leaderboards Paperback – May 13, 2015
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"Yu-kai is at the cutting edge of the field of behavior design."
"I've been following Yu-kai's work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It's great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem."
Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification. --Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.
Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework. --Andrew Landis, Founder & CEO of Lucky Diem
Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational. --Michael Wu, Chief Scientist of Lithium
About the Author
Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.
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Top Customer Reviews
I interviewed Yu-kai for the Business Book Talk Podcast and his understanding and depth of knowledge kept me on the edge of my studio seat for over 45 minutes. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book.
I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.
Chou begins by explaining that there are 8 useful motivating forces, or reasons anyone does anything at all; which Chou calls "Core Drives." Each chapter after this point focuses specifically on one of these forces, how you can use them to your advantage in your projects, and how, if abused, they can be a detriment to your project. He then lists several techniques for that core drive, wraps up the chapter with a thought exercise and a tie in to his website, and moves on to the next core drive.
The book is incredibly easy to understand, well paced, and fun to read. I am excited to use what I learned in this book to go make lesson plans. :)
The concepts have great applicability in workplace as well as designing new products. Look forward to learn and apply some of these techniques further!!
As a marketer, copywriter, and storyteller who has basically "heard it all" in terms of psychological triggers, this book continues to astound me and help me level up (pun intended) my mastery of so many functions of my daily work—creating, selling, publishing, and more. Highly recommended.
The key here is the Octalysis framework - an easy way to audit any process, class, or element of your life for game elements, and then take action to boost on include more, driving better results.
Order two copies of the book, since you will want to share it as soon as you read it!
Jon D Harrison, Author of "Mastering The Game: What Video Games Can Teach Us About Success In Life."
Most Recent Customer Reviews
Yu-kai Chou has in his book provided a practical way to improve many aspects of our lives. It is thought provoking and fun. Read morePublished 5 days ago by Ulric Kurashige
If you - like me - get really excited about applied behavioural design you simply have got to read this. It's full of good stuff. Read morePublished 1 month ago by Nick Rothengatter
Solid motivational and gamification principles, well-written, fun and applicable in many industries.Published 1 month ago by Mr. B
I truly believe this the best book on the genre. I've been driving significant gamification initiatives in the past. Read morePublished 2 months ago by Claudio Perrone
I like the Octalysis framework and its concepts. I think it makes sense and can be applied in pretty much anything related to people. Read morePublished 2 months ago by Alex Chiritescu
Rather than teach people how to superficially slap some game elements onto some boring activities, Yu-Kai takes us on a journey that teaches us to look deeper at why people are... Read morePublished 4 months ago by Amazon Customer
A very comprehensive book looking at design in terms core motivational drives and what motivates us as people. Read morePublished 4 months ago by Jacob Bender