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Actionable Gamification - Beyond Points, Badges, and Leaderboards Paperback – May 13, 2015

4.8 out of 5 stars 54 customer reviews

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Product Details

  • Paperback: 502 pages
  • Publisher: Octalysis Media (May 13, 2015)
  • Language: English
  • ISBN-10: 1511744049
  • ISBN-13: 978-1511744041
  • Product Dimensions: 6 x 1.3 x 9 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #158,554 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
This book is probably the most important and well researched guide to Gamification that is on the market today. If you think Gamification is about gaming stuff them you are dead wrong. It's about how your brain works and is motivated.

I interviewed Yu-kai for the Business Book Talk Podcast and his understanding and depth of knowledge kept me on the edge of my studio seat for over 45 minutes. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book.
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Format: Kindle Edition Verified Purchase
I don't normally write reviews, but I bought this book and I absolutely adore it.

I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.

Chou begins by explaining that there are 8 useful motivating forces, or reasons anyone does anything at all; which Chou calls "Core Drives." Each chapter after this point focuses specifically on one of these forces, how you can use them to your advantage in your projects, and how, if abused, they can be a detriment to your project. He then lists several techniques for that core drive, wraps up the chapter with a thought exercise and a tie in to his website, and moves on to the next core drive.

The book is incredibly easy to understand, well paced, and fun to read. I am excited to use what I learned in this book to go make lesson plans. :)
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Format: Paperback
Wow!! This is one of the best reads in recent times for me, a very practical book that shows how to apply gamification in real world. Yu-Kai Chou sets up a strong foundation thru the concepts such as human focused design and 8 motivators for a human being to take action (Octalysis framework). He illustrates this framework by applying to some of the most popular sites and games. He then takes the readers thru an excellent deep dive of these 8 motivations with 50+ gaming techniques sprinkled throughout the book with examples.

The concepts have great applicability in workplace as well as designing new products. Look forward to learn and apply some of these techniques further!!
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Format: Kindle Edition Verified Purchase
I'm still not even all the way through but I've gained so, so much from this book. Yu-kai Chou is the absolute EXPERT on this topic and also has led an interesting life in general. His passion for gamification and how real people can use it emanates from every page, and the Octalysis framework is possibly the most interesting and detailed system I've ever read about, on any topic, ever. (And I studied physics, computer science, and business in college!)

As a marketer, copywriter, and storyteller who has basically "heard it all" in terms of psychological triggers, this book continues to astound me and help me level up (pun intended) my mastery of so many functions of my daily work—creating, selling, publishing, and more. Highly recommended.
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Format: Paperback
Gamification Pioneer Yu-kai Chou is one of the most unique thaumaturgists in our emerging field of gamification. He is an extraordinary thought leader, and has a great sense of humour...hie is the instigator of an eclectic funification trend in business and in higher education. His book is a must read! No Apprentice, Fellowcraft, or Master should be without a copy!
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Format: Kindle Edition Verified Purchase
I think this book has a lot of great ideas to offer. There are useful categories and vocabulary for thinking about video game studies. I purchased this book as part of a video game class I took. The book did provide interesting ideas to discuss but there are some issues. First, the book needed an editor. There are many spelling issues as well as areas that could be cut down. The book tends to go on and on when it could be shortened. The author also inserts himself into the book to the point of distraction. The book does match form and content and attempts to blend digital, gaming, and traditional reading habits together. If the book were trimmed down to just the useful material it would be a more enjoyable read.
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Format: Kindle Edition
This book gives incredible insight into what motivates people. After reading it, I experienced a complete change in the way I think about things in both my personal and work life. Yu-kai's writing is both witty and captivating, making this not only an informative but enjoyable read. I'm looking forward to reading more of Yu-kai's work on human-focused design!
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Format: Paperback
Don's waste your time with other books that only scratch the surface or include information without any practical application. Yu-Kai is master of the craft and has written a book that is fun to read as it is pragmatic. If you are looking for an out of the box book where you can simply add a "game" to some element of "work" you will be disappointed (but not as disappointed as finding a book like that, only to see the outcome failing).

The key here is the Octalysis framework - an easy way to audit any process, class, or element of your life for game elements, and then take action to boost on include more, driving better results.

Order two copies of the book, since you will want to share it as soon as you read it!

Jon D Harrison, Author of "Mastering The Game: What Video Games Can Teach Us About Success In Life."
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