''A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neuroscience business connection in the modern world. There is an undeniable and direct correlation between your brain and your success--as a human being and as a business leader. Read it, and you'll be better at both business and life.'' -AMY COSPER, editor-in-chief, Entrepreneur magazine

''This is a book about you--the way you define your own success and the way you shape your future. Scott offers critical insights into the neuroscience of leadership, inspiring new approaches to build motivation, willpower, stamina, empathy, and creativity. For those seeking to connect passion and purpose to performance, this book can make an immediate and lasting difference.'' -SUSAN PETERS, senior vice president of human resources, GE

''Scott Halford isn't just a smart guy; he's a smart guy who can make you smarter. He uses neuroscience--not pop psychology--and makes complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use yours far better.'' -MARK SANBORN, international best-selling author of The Fred Factor and You Don't Need a Title to Be a Leader

''Scott's understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years, and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performance--both at work and in life.'' ---DOUG PARKER, CEO of American Airlines

Scott's insight into the human experience at many levels, and in many different situations, allows him to communicate in workshops and keynotes with humor, wit, and depth. He is a captivating storyteller who is able to transport his audiences to destinations they may have never been physically, mentally, or emotionally. Participants laugh and learn, and consistently praise the rich and rewarding experience that positively affects their success.

Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). He is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and the Global Speakers Federation. He is also an accredited and certified Emotional Intelligence Provider as well as a Certified Associate in Emergenetics, the study of performance and preferences based on genes and the environment. Scott has an executive master's in Neuroleadership. Scott is cofounder and Principal of Complete Intelligence, LLC.

Corporate clients span many industries and include GE, Bank of America, the Walt Disney Company, Microsoft, First Data, Medtronic, Johns Hopkins Hospital, Centura Hospitals, MillerCoors, Ingersoll-Rand, Western Union, and many more.