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Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life Hardcover – May 5, 2015
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''If you want one book about how to put your best brain forward, read Activate Your Brain.'' -MARY CASE, MD
''A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neuroscience business connection in the modern world. There is an undeniable and direct correlation between your brain and your success--as a human being and as a business leader. Read it, and you'll be better at both business and life.'' -AMY COSPER, editor-in-chief, Entrepreneur magazine
''This is a book about you--the way you define your own success and the way you shape your future. Scott offers critical insights into the neuroscience of leadership, inspiring new approaches to build motivation, willpower, stamina, empathy, and creativity. For those seeking to connect passion and purpose to performance, this book can make an immediate and lasting difference.'' -SUSAN PETERS, senior vice president of human resources, GE
''Scott Halford isn't just a smart guy; he's a smart guy who can make you smarter. He uses neuroscience--not pop psychology--and makes complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use yours far better.'' -MARK SANBORN, international best-selling author of The Fred Factor and You Don't Need a Title to Be a Leader
''Scott's understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years, and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performance--both at work and in life.'' ---DOUG PARKER, CEO of American Airlines
About the Author
SCOTT HALFORD, CSP, CPAE, is an Emmy Award winning writer and producer, an engaging presenter, and a long-time consultant to Fortune 500 executive teams. His expertise and experience enrich the contribution that he makes to every client. Scott's expansive knowledge in the areas of achievement psychology, which includes brain-based behavioral science, emotional intelligence, critical thinking, and influence, add richness and depth to his programs.
Scott's insight into the human experience at many levels, and in many different situations, allows him to communicate in workshops and keynotes with humor, wit, and depth. He is a captivating storyteller who is able to transport his audiences to destinations they may have never been physically, mentally, or emotionally. Participants laugh and learn, and consistently praise the rich and rewarding experience that positively affects their success.
Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). He is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and the Global Speakers Federation. He is also an accredited and certified Emotional Intelligence Provider as well as a Certified Associate in Emergenetics, the study of performance and preferences based on genes and the environment. Scott has an executive master's in Neuroleadership. Scott is cofounder and Principal of Complete Intelligence, LLC.
Corporate clients span many industries and include GE, Bank of America, the Walt Disney Company, Microsoft, First Data, Medtronic, Johns Hopkins Hospital, Centura Hospitals, MillerCoors, Ingersoll-Rand, Western Union, and many more.
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Well this book, which seeks to help the reader to activate their brain, promises a lot and believes that it is possible to harness the power of the mind, understand what makes us tick and move on to greater, err, greatness.
One cannot necessarily say that this is a bad book. You have to certainly believe in it and for many the book might not contain a lot of new stuff. Yet this is part of the book’s possible appeal as it brings together a lot of what might appear common sense and offers a package for those who need it. Sometimes the most blindingly obvious, simple things are the things we manage to overlook, so maybe it doesn’t hurt to take a refresher course just in case… With this book you get that refresher course (or more) at a fairly low price.
The style of the book was better than one feared, as sadly this reviewer has became a little overly sceptical after seeing so many books (that are very popular in the United States) which are rather “rah rah, you can do it” (high on hype and low on quality content) over time: all they probably do is add a few more dollars to the author’s bank account. Not everybody necessarily wins… In this book, the author gives a lot of advice and practical examples so that the reader can hopefully engage their brain and move forward, possibly leading to greater things, thanks to a mix of science, considered thought, experience and a large dosing of common sense.
It is both a light read and a detailed “jumping off point” to many interesting, advanced areas of study. You may get out as much as you put in to it. It could be a nice travel companion or one of those long reads that can leave a deep impression.
Most interesting of all is that many of the techniques were shown to me by my amazing wife over the course of our marriage
I had to force myself to go trough the other half and in the last pages I even jumped chunks of bla, bla, bla.
It's to "conductive". Brake some eggs, put in some fluor, milk, etc., etc. Just like following a cake recipe.
Surelly some people will enjoy following the formula although I guess the cake will come out somewhat ordinary.
But for the most part it is like others I’ve read in this genre. Each chapter covers something specific, such as sleep, rest, food; there’s even a piece on ego, which as it turns out is not completely bad for you. Also typical are all the personal stories, some better than others. One I clearly remember is about a friend of the author’s learning to ski. The man makes it clear that gathering the courage to go down the same run as his friends wasn’t about comparing himself to anyone, but simply telling himself he could do it. I find this to be a bad example for the simple reason that most wrong choices won’t get you killed, and a beginner skier going down an expert slope is definitely a wrong choice.
Every chapter has activations, small suggestions for the reader to do which will reinforce the lessons of the chapter. But some of these feel too much like homework, while others are rather obvious, common sense. There’s even a paragraph about yawning (which of course made me yawn). There’s some good stuff here, but of course it all depends on how much the reader is willing to do.
I will keep this close at hand as a daily reference!