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AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market Paperback – May 22, 2013
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover," illustrated with striking graphic novel panels. Learn more
About the Author
Moira Vetter didn't get serious about business until the second grade. That's when she started running the register in her father's pharmacy and got a first hand look at the rise and fall of an entrepreneurial venture.
Today she is the founder and CEO of Modo Modo Agency, an award-winning, business-to-business marketing firm that has won over 100 awards in its first 5 years. Modo Modo Agency, Moira's second entrepreneurial venture, won the #2 spot in the Atlanta Business Chronicle's 2010 Fastest Growing Women-Owned Firms ranking. The firm has offices in Atlanta and Los Angeles.
Moira began her professional career 25 years ago on the client side in technology and healthcare before moving to the agency world, working in several well-known national firms. In her career she has helped more than 170 businesses with well over 200 products and services define, launch, grow and even divest of their ventures.
She serves on the Executive Advisory Board and is Past President of the Atlanta Chapter of the America Marketing Association. She sits on the board of the Oxford Center for Entrepreneurs and is a member of the Leadership Atlanta Class of 2013. Moira also serves on the Georgia Department of Education's Marketing Cluster to help develop marketing curriculum for Georgia High School students. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education, was a featured speaker at the Nonprofit Leadership Alliance and is a guest entrepreneurship blogger for Frazier & Deeter. She has appeared on Fox News, CBS Atlanta and CNBC.
Top customer reviews
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SYNOPSIS: The author talks about entrepreneurs and the unique traits that separate them from the rest of the corporate rank and file. She discusses ways to spot an entrepreneur and how one needs to work with them to get maximum results. Or, if you're an entrepreneur, how to best utilize your talents for the most personal gain.
2 types of people should definitely read this book:
1) If your boss is an unconventional thinker who doesn't follow the rules...has a brain that works lightening fast... is constantly spitting out brilliant ideas like a machine gun... has an office that's a mess... and you're FRUSTRATED or confused on how to deal/work with them ...then READ THIS BOOK. It will help you make sense out of them and give you more perspective behind the method to their madness. You'll learn how to deal with them more effectively so that you can have the best working relationship possible. OR it will help you decide if you just aren't the type of person who can work with an entrepreneur because your personalities just don't ...or won't ...jibe.
2) If YOU don't fit into corporate America and all the "blue suits, red ties, white shirts" type of jobs and companies, you should read this book to see if YOU are an entrepreneur. The author talks about how to exploit the advantages of being one to start your own company and be successful versus just being frustrated with your mindset and how it's not working in the world of "big business." Ms Vetter started her own ad agency in Atlanta called Modo Modo Agency...did really well...and now seems to be living the dream. She doesn't just talk about this stuff, she lives it.
I just loved her writing style. So genuine, insightful...and a little cheeky and funny. Definitely NOT a boring business book.
Another side note... Want a great second book to read? Take a look at Corporate Confidential by Cynthia Shapiro (no relation to Moira Vetter's AdVenture, but a good book to read in tandem). If you've ever wondered why people who don't deserve to be promoted rise to the top, this explains it all. It's the rule book for how to be successful in corporate America. Reading it will make you realize why being an entrepreneur is the ONLY way to go.
Now...back to forming my own LLC...
Ms. Vetter says in her book that entrepreneurs do entirely new things in entirely the same ways. That is, however different their businesses may be, entrepreneurs all struggle and fumble in the same spots. Her book is intended to identify some of those common stumbling blocks and give strategies for how think through those decisions at critical junctions.
When you're mired in a problem, especially as a sole proprietor, it's hard to step back and get perspective. Reading this book is like having a top-level business strategist at your side, helping you take a longer view.
I work with a lot of entrepreneurs, and have ordered copies for all my clients!
It's also very affordable, so everyone should pick this book up and spend some time with it. And I literally read it in one day - its that good. In fact, I bought several extra copies to pass out to friends.
I rank it right up there with my favorite business books of all time.
I only wish that she had written this book 10 years ago when I was working on my MBA...
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