- File Size: 4118 KB
- Print Length: 159 pages
- Publisher: Interface Communications Group; 3 edition (August 2, 2009)
- Publication Date: August 2, 2009
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B002KE4GEK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
Amazon Best Sellers Rank:
#1,594,721 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #235 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Advertising
- #334 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business
- #5445 in Books > Business & Money > Marketing & Sales > Advertising
AdWords University: The Complete Guide to AdWords Kindle Edition
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
Top customer reviews
It is actually a compilation of three books written by the author, Adwords 101, 201 and 301. The first part talks about basic stuff to walk you through the features of AdWords. If you have never used AdWords before, this book is guaranteed to turn you into a seasoned user instantly. It is certainly a great tool to get beginners acquainted with AdWords. What really sets this book apart from many other books is the focus on long term ROI. There are just too many books selling secrets, tricks and so called “insider knowledge” of AdWords. My experience told me that these kind of black-hat techniques are not going to help in the long term. This book, in contrast, helps you to build a solid foundation of making the most of every penny you spent on AdWords.
This book is really a AdWords University, one that you would graduate with strong AdWords knowledge!
I was initially tempted to skip the basic information in the first few chapters but that would have been a real mistake. I ended up learning great ways to write better ads, especially by focusing on the customer instead of my business. I also learned how to compare my ads to competitors and figure out how to make mine both stand out more and lead to higher conversion rates. (Because conversion rate is what it's all about.)
But the advanced info is where the book really shines. I learned how to easily do things I'd always wanted to do: Create (and more importantly) keep track of multiple campaigns, manage my keywords better, quickly come up with a great list of long tail keywords (which is now where some of my best conversion rates come from), analyze my results using easy to understand analytics (because I used to get so bogged down in the detail I became paralyzed by all the numbers), and last but not least come up with an overall marketing plan that works a lot better and makes more sense than what I had been doing for the last couple years. And I thought I had been doing pretty well...
The surprising part is that is that the authors show you that doing all this is actually really easy once you learn how to get the priorities straight. You'll spend less time on AdWords, probably spend less money (although I've actually started to spend more since my ROI is much higher), and show better results. And if you're new to AdWords getting the complete course is really great because you'll learn just about everything you need to know from keyword research to improving ROI... and that means that when you're done will probably know more than 99% of your competitors.
The AdWords University not only exceeded my expectations; I applied many of the groundbreaking techniques to my own business's AdWords campaign and discovered how to write great ads, how to stick to my adwords budget without wasting time, how to test my results by running multiple AdWords campaigns, and many more tricks that were totally unique.
I'm no math whiz, but I do know that numbers don't lie and I've been getting a lot more traffic on my site. These two authors obviously know their stuff and have been doing this awhile, because they apply knowledge from hands-on experience in an engaging manner. AdWords University is intelligent, yet simple enough for AdWords novices. Those who are familiar with other AdWords books will appreciate the consistent use of specific examples and screenshots to get the point across unlike some of the books out there. I liked the witty analogies and section about running multi-site campaigns, plus they have broken down the challenging task of reading those Google graphs in a simple enough way that kept me interested.
Most eBooks I've purchased in the past are just small pamphlets, but this book is meaty enough to be an AdWords novel. Maybe the authors will consider turning it into a printed book one day so that I can bring it to the beach and turn my time otherwise spent basking in the sun into a real business write-off.
Most recent customer reviews
Set up an Amazon Giveaway
Look for similar items by category
- Books > Business & Money > Marketing & Sales > Advertising
- Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Advertising
- Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Entrepreneurship & Small Business