Adam Morgan

Adam Morgan

Adam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing.

His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world.

He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.

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Books by Adam Morgan

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A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Jan 20, 2015
by Adam Morgan and Mark Barden
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Feb 17, 2009
by Adam Morgan
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Aug 13, 2004
by Adam Morgan
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition) by Adam Morgan (...
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Overthrow: 10 ways to tell a challenger story
Jun 1, 2012
by Mark Holden and Malcolm Devoy
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