Other Sellers on Amazon
+ $3.99 shipping
+ $3.99 shipping
+ Free Shipping
Adland: A Global History of Advertising Paperback – Illustrated, July 28, 2013
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
Customers who viewed this item also viewed
“[I]f you work in marketing or advertising, I’d recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there’s plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work.” -- Simon Wakeman, SimonWakeman.com
Praise for the previous edition:
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry.", Library Journal
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
- Item Weight : 1.01 pounds
- Paperback : 272 pages
- ISBN-10 : 0749464313
- ISBN-13 : 978-0749464318
- Product Dimensions : 6.12 x 0.6 x 8.41 inches
- Publisher : Kogan Page; Second Edition (July 28, 2013)
- Language: : English
- Best Sellers Rank: #853,557 in Books (See Top 100 in Books)
- Customer Reviews: