List Price: $29.95
Save: $9.46 (32%)
FREE Shipping on your first order. Details
Arrives: Friday, Oct 2
Fastest delivery: Wednesday, Sep 30 Details
In Stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from
Amazon.com

Sold by
Amazon.com

Return policy: Returnable within 30 days of receipt
In most cases, items shipped from Amazon.com may be returned for a full refund.
FREE Shipping on your first order. Details
Condition: Used: Good
Comment: Former library book with typical stamps and markings. Book is in typical used condition with light shelf wear. Still has lots of life left in it for your reading enjoyment. Worldwide shipping is available.

Other Sellers on Amazon
Add to Cart
$21.42
+ $3.99 shipping
Sold by: ---SuperBookDeals
Add to Cart
$21.50
+ $3.99 shipping
Sold by: indoobestsellers
Add to Cart
$26.42
+ Free Shipping
Sold by: Publisher Direct
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


Adland: A Global History of Advertising Paperback – Illustrated, July 28, 2013

3.8 out of 5 stars 7 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Paperback, Illustrated
$20.49
$20.49 $12.28

Limited time deal: Save up to 40% on over 150 great reads pantry

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Frequently bought together

  • Adland: A Global History of Advertising
  • +
  • Thinking in Systems: A Primer
  • +
  • Copy Paste: How Advertising Recycles Ideas
Total price: $77.85
Buy the selected items together

Special offers and product promotions

Editorial Reviews

Review

"Adland...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history.  Summing Up: Recommended."
-- S.A. Schulman, CUNY Baruch College, CHOICE

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."
-- Jonah Bloom, Advertising Age

"[A] must-read for anyone interested in the advertising industry."
-- Editors’ Choice Summer 2013, Journal of Multidisciplinary Research

“[I]f you work in marketing or advertising, I’d recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there’s plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work.” -- Simon Wakeman, SimonWakeman.com

"[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate’s research is undoubtedly thorough... That being said, it’s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read."
-- Gerard Nielsen, Lifelong Dewey

Praise for the previous edition:

"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry."
, Library Journal

About the Author

Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.


Product details

  • Item Weight : 1.01 pounds
  • Paperback : 272 pages
  • ISBN-10 : 0749464313
  • ISBN-13 : 978-0749464318
  • Product Dimensions : 6.12 x 0.6 x 8.41 inches
  • Publisher : Kogan Page; Second Edition (July 28, 2013)
  • Language: : English
  • Customer Reviews:
    3.8 out of 5 stars 7 ratings
Pages with related products. See and discover other items: internet advertising, global history, global technology, advertising and promotion books