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Adland: A Global History of Advertising Paperback – Illustrated, July 28, 2013

3.8 out of 5 stars 7 ratings

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Editorial Reviews


"Adland...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history.  Summing Up: Recommended."
-- S.A. Schulman, CUNY Baruch College, CHOICE

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."
-- Jonah Bloom, Advertising Age

"[A] must-read for anyone interested in the advertising industry."
-- Editors’ Choice Summer 2013, Journal of Multidisciplinary Research

“[I]f you work in marketing or advertising, I’d recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there’s plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work.” -- Simon Wakeman,

"[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate’s research is undoubtedly thorough... That being said, it’s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read."
-- Gerard Nielsen, Lifelong Dewey

Praise for the previous edition:

"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry."
, Library Journal

About the Author

Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Alongside his writing, he teaches at Parsons Paris School of Art and Design.

Product details

  • Item Weight : 1.01 pounds
  • Paperback : 272 pages
  • ISBN-10 : 0749464313
  • ISBN-13 : 978-0749464318
  • Product Dimensions : 6.12 x 0.6 x 8.41 inches
  • Publisher : Kogan Page; Second Edition (July 28, 2013)
  • Language: : English
  • Customer Reviews:
    3.8 out of 5 stars 7 ratings
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