- Paperback: 696 pages
- Publisher: Sybex; 3 edition (May 12, 2014)
- Language: English
- ISBN-10: 111881956X
- ISBN-13: 978-1118819562
- Product Dimensions: 7.4 x 1.6 x 9.2 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 128 customer reviews
- Amazon Best Sellers Rank: #428,876 in Books (See Top 100 in Books)
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Advanced Google AdWords, 3rd Edition Paperback – May 12, 2014
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From the Back Cover
- Master how to craft and test winning ads
- Discover how to easily research keywords and find what match types to use
- Learn how to increase your quality scores to save money
- Use the AdWords Editor to create thousands of keywords and ad copy
- Uncover advanced bidding strategies to make your account more profitable
- Develop successful account organisational strategies
- Learn how to best design and test landing pages
- Spice up your text ads with Ad Extensions
- Learn how to expand your advertising reach with the Google Display Network
- Explore new ways to manage and grow your AdWords account
About the Author
AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.
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I have also read several other decent books on AdWords that I would recommend.
This book is by far the best.
It is a large book, but it is a blast to read if you enjoy the subject. Your confidence level will improve with every turn of a page!
There are hundreds of "AHA" moments. It is hard to put the book down.
The author is patient and skilled in explaining the detailed thinking behind his proven strategies and tactics. He even shows step by step implementation with detailed screenshots.
This book is probably far too much if you are a casual AdWords user. But if you really enjoy working in AdWords and you want to become a true expert, you must own this book!
Wish I had of purchased this book sooner than I did. It would have saved me so many headaches and made the learning curve so much smoother. I keep this book on my desk and refer to it often.
I highly recommend this book for both complete beginners to get their Adwords account off to a great start and for people with a good knowledge of Adwords that want to delve that bit deeper to learn the more advanced techniques and features to get better bang for buck from their Adwords account.
Google will tell you everything you want to know about how to use all the technical features in adwords. But they don't tell you what the best marketing strategies are for using them. The author explains the psychology of search, the "marketing funnel" and defining goals when choosing your keywords. Which keyword match types to use, when to use them, and how to bid. How to write effective and compelling ads and align these with your keywords, adgroups and landing pages. Tips for ad copy that gets clicks, how to use mobile ads and extensions ect. (and this is only up to chapter 4)
In spite of the fact that this book is about adwords and because of that has the potential to be horrifically dull, it is so well written it is actually enjoyable to read. It is thorough, detailed and carefully organized. Creative and smart marketing + Adwords.
I love this book and highly recommend it.
(I'd also like to add this is not just about marketing, the author includes and thoroughly explains all the technical information about setting up and using adwords.)
Especially helpful is the guidance around analyzing your PPC activity. I've bought this book each time a new version comes out.
Definitely a keeper.