Top positive review
11 people found this helpful
A remarkably creative, helpful and enjoyable book for a dull subject.
on January 26, 2015
I'm only one forth of the way through this book but am already finding it extremely helpful, and have implemented some of the authors suggestions in my adwords accounts. I have been using adwords for about 4 years.
Google will tell you everything you want to know about how to use all the technical features in adwords. But they don't tell you what the best marketing strategies are for using them. The author explains the psychology of search, the "marketing funnel" and defining goals when choosing your keywords. Which keyword match types to use, when to use them, and how to bid. How to write effective and compelling ads and align these with your keywords, adgroups and landing pages. Tips for ad copy that gets clicks, how to use mobile ads and extensions ect. (and this is only up to chapter 4)
In spite of the fact that this book is about adwords and because of that has the potential to be horrifically dull, it is so well written it is actually enjoyable to read. It is thorough, detailed and carefully organized. Creative and smart marketing + Adwords.
I love this book and highly recommend it.
(I'd also like to add this is not just about marketing, the author includes and thoroughly explains all the technical information about setting up and using adwords.)