- Use promo code GIFTBOOK18 to save $5.00 when you spend $20.00 or more on Books shipped and sold by Amazon.com. Enter code GIFTBOOK18 at checkout. Here's how (restrictions apply)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Advanced Web Metrics with Google Analytics 3rd Edition
Use the Amazon App to scan ISBNs and compare prices.
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.
If you're a seller, Fulfillment by Amazon can help you increase your sales. We invite you to learn more about Fulfillment by Amazon .
Frequently bought together
Customers who bought this item also bought
Special offers and product promotions
From the Back Cover
Master Google Analytics with This Complete Guide
Covering the very latest version of Google Analytics (GA), thethird edition of this bestseller features more ROI-building tipsand techniques than ever. Want to become proficient using all ofGoogle Analytics' powerful capabilities and reports? Measure theperformance of your campaigns in real time? Discover the best wayto track social and mobile visitors? Evaluate the impact ofmultichannel marketing? You'll find all this and more in thiscomplete practitioner's guide. Learn how to use GA's new features,why to use them, and how to apply everything Google Analytics hasto offer to improve your website, your brand, and your bottomline.
- Become quickly productive with the new user interface andexciting new tools such as Multi-Channel Funnels
- Discover new capabilities, such as how to track mobile andsocial media visitors to your site and track embedded videousage
- Learn super workarounds and advanced techniques and tactics youcan put to use immediately
- Follow best practices and learn from compelling, real-worldexamples
- Optimize your search engine marketing, monetize anon-e-commerce site, and track offline marketing as well asonline
- Integrate Google Analytics data with third-party systems andapplications, including your CRM system
It would be a cliché to say Brian Clifton knows GoogleAnalytics like the back of his hand. But he does. So if there isonly one book you can buy on Google Analytics . . . buy this bookand you'll be on your way to being an analysis ninja!"
—Avinash Kaushik, author of Web Analytics 2.0and Digital Marketing Evangelist, Google
A must-read if you're playing in the big leagues."
—Chris Sherman, Executive Editor, Search EngineLand
A great practitioners resource that not only covers thetechnical details for a best practice setup, but also ties it backto the business objectives."
—Sara Andersson, Founder of Search Integration AB andChairperson, Search Engine Marketing Professional Organization(SEMP), Scandinavia
With a good mix of concepts, examples and how-to's, the bookstructure and writing style will please both marketers andtechnically inclined analysts, and even help reconcile bothuniverses."
—Stéphane Hamel, Director of Strategic Services,Cardinal Path
About the Author
Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high-profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced-web-metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.
Try the Kindle edition and experience these great reading features:
Showing 1-4 of 95 reviews
There was a problem filtering reviews right now. Please try again later.
If this book is being sold it needs to be made clear that its based on a legacy version of GA and that its not relevant to anyone who has created a google analytics account in the past 1.5 years.
Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.
In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.
All that aside. This is a fantastic book. A deserving 5 starrer.
The flow of this book has been well planned. Clifton starts with what reports can be procured from Google Analytics, giving everyone a quick insight into what kind of information gathering is possible. A really good way to tell you how potent this tool can be. The next section deals with the implementation and how pages can be tracked. Discusses in detail some of the implementation issues like:
Using the same analytics account to monitor diff websites
How to create a local copy of the analytics info
Also includes Advanced Implementation how-to's for E-Commerce websites, online campaign tacking, event tracking. There's also a chapter on hacks. These sections are the most relevant and covers the first 211 pages.
The last section of the books starts with KPI's and discusses the topic in detail with examples related to e-commerce sites, Marketer's KPI's webmaster's KPI's and more. The last chapter also discusses Google Website Optimizer and is a good introduction for newbies.
This book is extremely comprehensive and does a very good job of introducing Google Analytics to both new users as well as experienced one. Javasript code shows up at various places and is definitely helpful as a reference for making quick changes to your website tags.
If you have a website that uses Google Analytics, just go ahead and buy the book. If you're using other analytic tools, this book is a good introduction to what Google Analytics has to offer.
A few standout features of Google Analytics:
Two click integration with Google Adwords. (Two reports : Adwords Campaign, Keyword Positions)
Can be used to track paid search, organic search, links from pdf's, videos, email campaigns etc
Site overlay report (something like a heat map. WebTrends calls this the click density report)
Map overlay report (shows which geographies people are coming in from)
Cross referencing (eg how many visitors from california, which keywords folks from california use)
Site search reporting (From which pages do visitors initiate a search. And which page do they go to. This needs some setting up.)
Event tracking of video files and load times, interactions in the file etc ..
(About Google Urchin: Urchin is a down loadable tool. Its a hybrid tool since it tags as well as processes log files. It can provide bandwidth reports, error page/status code reports, visitor history reports.
Can run behind firewall. Useful for intranets.
Data stored in house, so can be used beyond 25 months.
Google Analytics can analyze a max 5 million pageviews a month. Urchin doesn't have this restriction.
The Disadvantages pertain to the hardware and manpower needed to set up a server, maintain and backup.)
Companion site for the book: [...]
Scripts are at: [...]
Facebook Group: [...]
Advanced topics and methodologies: [...]
If you want to see pics of what some actual Google Analytics Reports look like, you can check them on my website Pune360.com:
You could expect a sales pitch for the Google product, but this is not the case here. Well, there is also not too much profit to be made from writing a self serving book that is designed to sell the product, because Google Analytics is a free web analytics solution that does not cost a dime to use.
It is full of specific and practical tips and uses real world examples to not only demonstrate the "how-to", but to illustrate and explain the "why-to" as well. It includes source code samples, which are often virtually ready to be used for your own site.