- Paperback: 600 pages
- Publisher: Sybex; 3 edition (April 3, 2012)
- Language: English
- ISBN-10: 1118168445
- ISBN-13: 978-1118168448
- Product Dimensions: 7.4 x 1.2 x 9.3 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (47 customer reviews)
- Amazon Best Sellers Rank: #345,547 in Books (See Top 100 in Books)
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Advanced Web Metrics with Google Analytics 3rd Edition
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From the Back Cover
Master Google Analytics with This Complete Guide
Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI-building tips and techniques than ever. Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line.
- Become quickly productive with the new user interface and exciting new tools such as Multi-Channel Funnels
- Discover new capabilities, such as how to track mobile and social media visitors to your site and track embedded video usage
- Learn super workarounds and advanced techniques and tactics you can put to use immediately
- Follow best practices and learn from compelling, real-world examples
- Optimize your search engine marketing, monetize a non-e-commerce site, and track offline marketing as well as online
- Integrate Google Analytics data with third-party systems and applications, including your CRM system
It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you'll be on your way to being an analysis ninja!"
—Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google
A must-read if you're playing in the big leagues."
—Chris Sherman, Executive Editor, Search Engine Land
A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives."
—Sara Andersson, Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia
With a good mix of concepts, examples and how-to's, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes."
—Stéphane Hamel, Director of Strategic Services, Cardinal Path
About the Author
Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high-profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (www.advanced-web-metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.
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Top Customer Reviews
If this book is being sold it needs to be made clear that its based on a legacy version of GA and that its not relevant to anyone who has created a google analytics account in the past 1.5 years.
The 3rd edition keeps the book fresh and tackles a number of areas that have changed since the 2nd edition (e.g., the new Google Analytics interface). This is a fast moving area after all!
The only topic I would like to see Brian cover in more detail is privacy. The theories on privacy are pretty clear, but the tools are moving so quickly that there are some gray areas in the real world. Hopefully we will see that in the 4th edition!
The 2nd edition of Advanced Web Metrics has been the only book sitting on my desk for the last 12 months (because it is so darn handy). Now the 3rd edition will have to take its place.
I loved reading Brian Clifton's "Advanced Web Metrics with Google Analytics". I read every page of its 550+ pages in a little under 9 hours. A bit about my background - I have been working in the enterprise applications software (e.g., Oracle, Salesforce, Netsuite etc.) industry for about 23 years. For the last few years I have been doing some work on Google Analytics and so I am very familiar with GA. At present I use GA to evaluate how users at my client are interacting with a web-based application. Clifton's book is an excellent combination of an introduction to Google Analytics as well as best practices. I think the word "advanced" in the title may be incorrect because the web metrics that he describes should be standard metrics for web performance measurement.
I highly recommend this book to anyone that wants to read just ONE book on how to use Google Analytics.
I read the entire book cover-to-cover on a kindle desktop app. My only problem with this book is the images on the Kindle app are so incredibly tiny to see that you can't make out any small text. Very frustrating as I was trying to see things like what he wrote for a RegEx filter, ect ect. Also Google Analytics has updated their layout since this book was written, so certain things aren't going to be where Brian explained them to be (eg- Profiles have been moved to the Admin screen, the "Content" sidebar in GA was renamed "Behavior", and other little changes). If you're familiar with GA's new layout then you won't be temporarily lost. Certain things in the book blew me away on how advanced they were, Chapter 12 in particular was like reading Greek to me. Fortunately for me, Chapter 12 is about working with the GA API, which is something I will never have any use for for my website.
All in all, a very thorough book. Applicable for novice and advanced users. Keep it around for reference when you get into more advanced implementation like modifying the GATC.