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Adversaries into Allies: Master the Art of Ultimate Influence Paperback – June 23, 2015
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“Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.”
—ADAM GRANT, WHARTON PROFESSOR; AUTHOR OF GIVE AND TAKE
“How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.”
—ROBERT B. CIALDINI, AUTHOR OF INFLUENCE
“I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.”
—SUSAN SOLOVIC, AUTHOR; COFOUNDER OF SMALL BUSINESS TELEVISION
“Bob Burg has delivered again! In Adversaries into Allies, you’ll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you’re about to learn them from a master.”
—STEPHEN M. R. COVEY, AUTHOR OF THE SPEED OF TRUST AND COAUTHOR OF SMART TRUST
“Simultaneously challenging and encouraging, Adversaries into Allies delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action.”
—DONDI SCUMACI, AUTHOR OF CAREER MOVES, DESIGNED FOR SUCCESS, AND READY, SET . . . GROW
About the Author
BOB BURG is the bestselling coauthor of The Go-Giver (now in its 26th hardcover printing), Go-Givers Sell More, and It’s Not About You, and the author of Endless Referrals. He speaks frequently to business and sales audiences worldwide.
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Top customer reviews
One particular aspect I like about the Adversaries to Allies book is that Bob is not preaching to you, but conversing with you as a coach and peer because he genuinely wants you to be the best you can be. Bob Burg has "walked the talk".
I have learned and grown in my own self-awareness with regards to Bob's thoughts on resetting your "default setting" to better connect and facilitate higher levels of trust with people you meet and work with to get things done.
This is a must-read for all current or aspiring leaders who want to better "influence" their tribes through principled-behavior.
The book explains easy-to-follow and seemingly simple steps to becoming a person of influence with a gift for being able to persuade even your most ardent adversary. As with the other books I've read by Bob Burg, the advice and guidance in this book is principle centered. There is no Machiavellian scheming or plotting.
This book really does speak to our better selves and by becoming better people we can become more persuasive and influential.
Good book. Well worth the time to read it.
Everyone should read this and do their best to make allies.
The practical steps in this book and the short chapters make this a great daily read and reread. I know I will be going back for more and reading it again and again.
I wish I had read this book earlier in my life as is know I would have referred to it often during my coaching/administering career. On the other hand, now retired I can truly appreciate Bob's wisdom because I experienced so many of the situations he addresses.
I would highly recommend this book to anyone in a management position. I know they would find its many insights to be most helpful in their daily work and lives.
How often do we communicate in a way that makes total sense to us, but we do not get the reaction we want from the other person? Adversaries into Allies will explain why you are not getting the reaction you want, and gives specific steps for achieving the reaction and actions you do want.
Some of the advice may sound counter-intuitive, yet is incredibly effective. I just finished the book and have put several techniques to use with immediate positive effect.
This is truly one of the best books on persuasive communication I have ever read.