- Series: Advertising and Consumer Psychology
- Hardcover: 360 pages
- Publisher: Psychology Press (June 1, 1993)
- Language: English
- ISBN-10: 0805806857
- ISBN-13: 978-0805806854
- Product Dimensions: 1.2 x 6.5 x 9.5 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Amazon Best Sellers Rank: #4,543,523 in Books (See Top 100 in Books)
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Advertising Exposure, Memory and Choice (Advertising and Consumer Psychology) Hardcover – June 1, 1993
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