- Hardcover: 133 pages
- Publisher: Morgan James Publishing (April 1, 2006)
- Language: English
- ISBN-10: 9781933596259
- ISBN-13: 978-1933596259
- ASIN: 1933596252
- Product Dimensions: 6.3 x 0.6 x 9.1 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 57 customer reviews
- Amazon Best Sellers Rank: #778,489 in Books (See Top 100 in Books)
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Hardcover – March 20, 2006
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About the Author
David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California.
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I'm glad I got the Kindle version and only threw away $10.
HALF of this book is blank pages for "brainstorming headlines" because... you know... no one would have access to a piece of paper.
This book is a series of classic headlines that have worked in the past (Ok that's a little helpful - and why it got 1 star), then there is a list behind each of the same headline for:
Daycare, bakery, house painter (Whatever). Then a paragraph from the author, then a few blank pages for you to "Brainstorm Headlines".
Oh, and 1/4 of the way in is a sales pitch for you to order CDs of more lousy content from the author. ok, I can only assume the CDs are similar in content.
It still earns the one star, because I should have been paying more attention to my blog posts and titling. So yes, thank you for that. This is a prime example of how to make 1,000 words or less seem like a "book".
It is also poorly edited text with a number of typos and muddy thinking. I am really disappointed in the Hyatt recommendation on this, since the content in his book was pretty good. Don't get this.
Browse the top 50 headlines online and replace their specifics with things that relate to your own product. There, I saved you from flipping through this disappointment.
I wrote an article using one of the titles in here and generated over 3 million visitors to an article which ultimately led to the acquisition of my online publication (AllFacebook.com).
While yes, the content is incredibly simple, it's a book filled with great headline examples. To take simple content at face value is incredibly foolish. There is no doubt that there is a headline in this book that you can use to sell pretty much anything. I toss the vast majority of non-fiction books that I own but this one has survived the test of time.
It's always sitting with the small stack of books that I actually want keep.
If you want a course on copywriting, then go somewhere else. However if you want a massive list of headlines and explanations on WHY they work, then get this book. Given that headlines account for 90% of the effectiveness of copy (wish I had a stat for this), this book is priceless.
Best of all, you can get the kindle version if you really don't want to cough up the money for the hardcover version! This wasn't an option when I first got the book as the Kindle didn't yet exist :) I have bought this book for others and I'd recommend it to anybody looking for a simple yet HIGH IMPACT copywriting book.
I expected that this book could help me to write compelling headlines. BUT, it just show me the templates of 20 headlines and the samples for using them with some variations. This book has 133 pages but there are many blank pages (for what? memo? how can I write the memo on my Kindle?).
I don't like the structure of the content, also the way that the author represent it.
After reading the book, I now have about 35 headlines I can use for blogs and some that can improve the headings for my website.