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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Hardcover – April 1, 2006
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About the Author
- ASIN : 1933596252
- Publisher : Morgan James Publishing (April 1, 2006)
- Language : English
- Hardcover : 133 pages
- ISBN-10 : 9781933596259
- ISBN-13 : 978-1933596259
- Item Weight : 13.4 ounces
- Dimensions : 6.34 x 0.65 x 9.14 inches
- Best Sellers Rank: #967,313 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I'm glad I got the Kindle version and only threw away $10.
HALF of this book is blank pages for "brainstorming headlines" because... you know... no one would have access to a piece of paper.
This book is a series of classic headlines that have worked in the past (Ok that's a little helpful - and why it got 1 star), then there is a list behind each of the same headline for:
Daycare, bakery, house painter (Whatever). Then a paragraph from the author, then a few blank pages for you to "Brainstorm Headlines".
Oh, and 1/4 of the way in is a sales pitch for you to order CDs of more lousy content from the author. ok, I can only assume the CDs are similar in content.
It still earns the one star, because I should have been paying more attention to my blog posts and titling. So yes, thank you for that. This is a prime example of how to make 1,000 words or less seem like a "book".
It is also poorly edited text with a number of typos and muddy thinking. I am really disappointed in the Hyatt recommendation on this, since the content in his book was pretty good. Don't get this.
Browse the top 50 headlines online and replace their specifics with things that relate to your own product. There, I saved you from flipping through this disappointment.
I wrote an article using one of the titles in here and generated over 3 million visitors to an article which ultimately led to the acquisition of my online publication (AllFacebook.com).
While yes, the content is incredibly simple, it's a book filled with great headline examples. To take simple content at face value is incredibly foolish. There is no doubt that there is a headline in this book that you can use to sell pretty much anything. I toss the vast majority of non-fiction books that I own but this one has survived the test of time.
It's always sitting with the small stack of books that I actually want keep.
If you want a course on copywriting, then go somewhere else. However if you want a massive list of headlines and explanations on WHY they work, then get this book. Given that headlines account for 90% of the effectiveness of copy (wish I had a stat for this), this book is priceless.
Best of all, you can get the kindle version if you really don't want to cough up the money for the hardcover version! This wasn't an option when I first got the book as the Kindle didn't yet exist :) I have bought this book for others and I'd recommend it to anybody looking for a simple yet HIGH IMPACT copywriting book.
I expected that this book could help me to write compelling headlines. BUT, it just show me the templates of 20 headlines and the samples for using them with some variations. This book has 133 pages but there are many blank pages (for what? memo? how can I write the memo on my Kindle?).
I don't like the structure of the content, also the way that the author represent it.
After reading the book, I now have about 35 headlines I can use for blogs and some that can improve the headings for my website.
Top reviews from other countries
Yes, I'm afraid this is a cynical review but what else is there to say?
How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several 'chapters' that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn't count those.)
Why are all these pages blank? So that you can write your notes there, stupid, not because it's an easy way to pad out a book! Duh!
Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!
Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own 'chapter' of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, 'Do you make these computer mistakes?' 'Do you Make these Web Marketing Mistakes' 'Do you make these Reading Mistakes' 'Do you make these home Plumbing mistakes' and the other two pages will be completely blank (for those notes, remember).
That was the sound of my head hitting the keyboard.
There's got to be something of value in this book hasn't there?
Each so-called 'chapter' has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.
Furthermore right at the very end of the book (p87 - p94)you get a 'Bonus 50 MORE killer headlines' (his words) which are well worth having.
And there's a 'chapter' (p113-p115) on 'What do winning headlines look like', another one 'Real world examples:headlines from internet marketing' (p117-p127) and another one on '10 golden rules for writing powerful headlines' (p129 - p132) that have some golden nuggets in them.
Still, this book could have been written in 25 pages and sold for a quarter of the price .... but anyone who's read e-books knows that if you don't have a lot of content you surround it with hype and multiply the price by 10 ...
What else is there? Well, it's fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters 'Bonus 2 Free CDs! $97 Value!'
The CDs didn't fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.
Oh dear. In smaller print, 'Details Inside'.
Hmmm, can't find them anywhere. Ah, here they are, hidden on an inside page. They look good - you only have to pay for the postage - and they might be good, but by now my cynicism is setting like concrete and I don't order.
Instead, I read to the back of the book.
'Your Next Step,' it says. 'Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called 'Copywriting Templates.''
Cool, I think, maybe this guy is genuinely trying to help me. Let's go to the link he's given and see what he's offering.
Oops! He wants my credit card details and (wait for it) $1197
I pick myself up and sit in my chair.
Hmmm, let's check out those testimonials once more. They were genuine, weren't they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!
Well, you decide for yourself.
"Should be mandatory reading for business owners!"
"David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead!"
Jay Conrad Levinson, Author, Guerrilla Marketing series of books.
So here's my summary - some nuggets of information, cynically packaged. It's sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost $47 don't forget).
Is it worth buying?
Yes, but know what to expect.
And if you're using these headlines then use them honestly. There's nothing worse than buyers remorse, which can lead to lousy reviews like this.
It has added value to my writing, but I do think it is overpriced for what it contains. If you go for it, get the kindle version. You pay your money and take your choice.
I am glad I ignored all the negative reviews and bought the book.