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Showing 1-10 of 35 reviews(Verified Purchases). See all 41 reviews
on April 22, 2010
The previous reviewer ("book maven") is correct. This textbook is a virtual trainwreck- poorly written/edited (see how they misspell "Brainfog" on page 375 ), disorganized and repetitive. Each chapter rehashes the same concepts - only the buzzwords, choices of filler and the smug insights from a series of talking heads change.

Most notable, however, is the lingering sense that the authors might be a bit lost on how their subject matter relates to the real world. This is rather important for the advertisers, clients and customers that live there. They appear so clueless when they attempt to address "new" media (like the internet), that it's downright comical. It's not 1998 anymore. It's time to either provide some realistic insights, or step aside and drop this volume onto the history shelf.

Any (good) advertising resource should tell you that bewildering the customer is not a sound marketing practice. Charging them $139 (and that's the Amazon price, the list is $195) for the experience is downright unethical.
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on January 13, 2016
I had to purchase this book for class and was it was very helpful when the teacher was not.
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on April 11, 2017
Used book that came in a good condition. The price on this book is awesome, I recommend.
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on June 11, 2016
I was not very impressed with this book. The information could have been condensed to about 50%. Most of the book was online rambling. It was shipped and delivered on time.
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on September 28, 2012
As you read this textbook, claims and assertions will be made with the broadest of strokes with ne'er a footnote or asterisk to be found. One can only hope that such a steamy pile of tripe can inspire someone out there to someday avenge us poor saps who believed that college instructors at big schools published by the mighty Pearson couldn't possibly lead us awry!

Avenge me!!!
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on January 10, 2013
This book is jam-packed with content regarding all aspects of Advertising. There is also an impressive chapter on Public Relations, which is helpful for those who would like to see the whole picture in regards to Integrated Marketing Communications. If you purchase this book for educational purposes, take the time to read the chapters, which are overflowing with factual information. Highly recommended and a great reference for future referral on most aspects of marketing. Glad I purchased and read it.
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on January 25, 2016
The book came in a binder which was not stated. Also it was half broken and the binder was completely falling apart. Not bad for the price, but very poor quality.
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on February 3, 2017
Its ok but some of the chapters are difficult to understand
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on December 13, 2016
Was expecting the US edition but received the global edition instead.
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on November 6, 2016
Great deal for this book and condition exactly as described.
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