A rich source of information and expert comment...the scope and power of advertising is rescued from the exaggerated claims... -- Journal of Brand Management
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Very interesting psychological analysis of what works in advertising and what doesn't work in advertising and why certain campaigns work and other campaigns don't work. Read morePublished 18 months ago by Michelle Moore
I have read about half the book so far.
One thing that irks me is all the footnotes. I have not counted them but they must total in the thousands. Read more
If I had to choose one book as a survival book in the adfield, this would definitely be my weapon of choice. Read morePublished on February 14, 2008 by Luis Asteguieta Thome
I was introduced to this book several years ago when I was in the ad agency industry.
Since then, my issue has been read and re-read, referenced countless times. Read more
The most clearly illustrated book about the once mysterious mechanics behind advertising. I wish I would have read it ten years ago when I joined the ad. industry.Published on June 12, 2006 by Z. Yixin
and you should read it. it keeps it's promise(advertising and the mind of the consumer:what works what doesn't and why). Read morePublished on September 24, 2005 by Lenard Denes
You won't find any glitz or glamour in this book, just very intelligent writing about why advertising really works - and how to create advertising that works. Read morePublished on December 27, 2002 by Jay Friedman