- Publisher: McGraw-Hill/Irwin (2008)
- ASIN: B005GQR59C
- Package Dimensions: 10.8 x 8.7 x 1.5 inches
- Shipping Weight: 4.6 pounds
- Average Customer Review: 23 customer reviews
- Amazon Best Sellers Rank: #2,272,515 in Books (See Top 100 in Books)
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Advertising and Promotion: An Integrated Marketing Communications Perspective 8th (eighth) edition Text Only Hardcover – 2008
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This edition mentions nothing newer than 2009, which, in the world advertising, is definitely ancient history. However, it's most unbearable trait was that it is wordy; the text could be cut by two thirds and not lose any valuable content. It spends a lot of time going over the same topics that it did in previous chapters. For a marketing text, you'd think the authors and publishers would have done a better job of taking their own skills to task and put forth a book that is more credible, engaging, and likable. It was all I could do just to keep my eyes open while reading it.
Tip to those reading it now: you only need to read the first one to two sentences of each paragraph to get the pertinent information. The rest of it is just filler.
If you're looking for an analytic yet psychological insight to marketing, this is your book.