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Advocacy: Championing Ideas and Influencing Others 1st Edition
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About the Author
Top Customer Reviews
For the rest of us, those of us who at some point will have to convince someone else of the value of our ideas, this book is indispensible.
You'd never know that, though, by the marketing of this book. In particular, don't be misled by:
The title: this is not a book for professional advocates, that is, lawyers. It is designed for people who have ideas to share, and are trying to figure out how to get them implemented. Which is almost everyone but lawyers.
The publisher: the presumption may be that, coming from a university press, the book is going to be arcane, obscure, unreadable - you-name-it - but this book is exactly the opposite - clear, compelling, convincing.
For better or worse, I read a lot of business "best-sellers," and this book is far superior to most. Why? Unlike many, if not most business books, the advice in this book is:
Actionable. So many business books speak in vapid generalities (E.g., "the key to leadership is courage; to be a great leader, be courageous". Sounds great, less filling. Daly provides a near endless supply of very specific, very concrete advice for advocates, from where to sit at a meeting, to how to dress, to the kind of language to use, etc.
Research-based. A lot of Daly's advice is counter-intuitive (e.g., people may judge your competence less by what you actually say than by who you're seen hanging around with.Read more ›
What we have in this volume is probably just about everything John Daly has learned thus far about how to become an effective advocate operating on any/all of the four levels. That is, as the etymology of the word suggests, become someone who is "called to aid, a pleader, one who intercedes for another, a protector, champion, [and] patron." It could be for an idea, or for a cause, course of action, another person, or for one's self. I agree with Daly that advocacy is the highest form of salesmanship because it combines art and science with authenticity. It appeals to the heart and the mind as well as to the gut or, as some prefer to view it, the soul. It requires highly developed skills and techniques but such capabilities must be transcend by the compelling truth of what is advocated. That said, however true the message may be, its credibility and impact depend almost entirely on the authenticity of the "messenger."
I agree with Daly that advocacy is passionate persuasion but also an affirmation of timeless values. If you examine the greatest speeches throughout history, no matter which ones you select, all demonstrate advocacy.Read more ›
Most Recent Customer Reviews
Excellent examples on how to influence ideas and thoughts in work environment. I also attended his lecture very practical approach. I would highly recommendPublished 3 months ago by Vinay K Nagareddy
Brilliantly organized techniques for mastering the art of championing any cause. Dr John Daly's ability to tell the story while threading fascinating examples (both historical &... Read morePublished 5 months ago by Mary OK
Everything in life is Advocacy. Whether you realize it or not, we are in a daily struggle to make the best decisions and when you have an idea, product or solution you think is... Read morePublished 13 months ago by Eric Silver
Almost as rich as the messages are the stories. John Daly is an incredible story teller. The book is brilliantly written - he logically builds a case for what he's going to tell... Read morePublished 18 months ago by Richard Navarrete
This week I had the pleasure to have the professor as my lecture for two days. Ok, most ideas are developed by more than one person, but Daily has done a lot of research on the... Read morePublished on June 7, 2014 by Sveinung