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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Paperback – Illustrated, December 11, 2006

4.7 out of 5 stars 736 ratings

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Editorial Reviews

From the Inside Flap

A fun and authoritative guide to writing masterful copy

Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author, There's a Customer Born Every Minute

"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image

"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States

From the Back Cover

A fun and authoritative guide to writing masterful copy

Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author, There's a Customer Born Every Minute

"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image

"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (December 11, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0470051248
  • ISBN-13 ‏ : ‎ 978-0470051245
  • Item Weight ‏ : ‎ 1.58 pounds
  • Dimensions ‏ : ‎ 7.4 x 0.8 x 9.2 inches
  • Customer Reviews:
    4.7 out of 5 stars 736 ratings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
736 global ratings

Top reviews from the United States

Reviewed in the United States on July 15, 2018
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Top reviews from other countries

Paul Simister
5.0 out of 5 stars A true marketing classic and packed with charm
Reviewed in the United Kingdom on December 12, 2016
30 people found this helpful
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Nelson
5.0 out of 5 stars A must for any aspiring copywriter
Reviewed in the United Kingdom on November 10, 2018
6 people found this helpful
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Amazon Customer
1.0 out of 5 stars More of a biography and very TEDIOUS Reading
Reviewed in the United Kingdom on March 28, 2020
3 people found this helpful
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LL
5.0 out of 5 stars the only copywriting book that kept me interested
Reviewed in the United Kingdom on December 19, 2019
JessH
5.0 out of 5 stars A quick flick through tells me already this is an excellent book to have in my book collection
Reviewed in the United Kingdom on October 29, 2014
2 people found this helpful
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