- Paperback: 460 pages
- Publisher: Sybex; 1 edition (April 12, 2011)
- Language: English
- ISBN-10: 0470651733
- ISBN-13: 978-0470651735
- Product Dimensions: 7.4 x 1 x 9.3 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (115 customer reviews)
- Amazon Best Sellers Rank: #145,912 in Books (See Top 100 in Books)
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Affiliate Program Management: An Hour a Day 1st Edition
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From the Back Cover
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Twenty-five ready-made affiliate program promotion ideas
Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks
About the Author
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
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Top customer reviews
I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...
I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.
When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.
Well -- buy the book, and you will get the same advice.
On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.
EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.
Just buy the book, read it, and do what Geno says.
In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.
Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.
Other than that, this is a book that is destined to become a staple read in the industry - a classic.
We had an affiliate system for several years, and had the idea to refresh it.
This book is helping us make a complete turnaround.
All of a sudden we where thinking about the right words / to have more banners in more sizes / to have a clear TOS / cookie life...
Normally when reading good business books, they are really helpful but often lack one thing: call to action through structure.
This I realized after reading this book, which has a big call to action.
With this in mind, we started developing our affiliate program from scratch,
in easy to follow steps.
Writing style -> perfect for following it
Knowledge received -> more than hoped.
If you are an affiliate manager / owner of an affiliate merchant system, there is no way around this book.
It is really a must, and money well spend.
If you are an affiliate, this book could also be of help since it gives you an inside to detect good from bad merchants.
Happy to have read this book.