Affiliate Program Management: An Hour a Day 1st Edition
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From the Back Cover
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
- Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
- Set up competitive affiliate program terms
- Launch the program and recruit affiliates into it
- Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
- Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
- Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Twenty-five ready-made affiliate program promotion ideas
- Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing." ―Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time." ―Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read." ―Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov." ―Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field." ―Alicia Navarro, cofounder and CEO, Skimlinks
About the Author
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I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...
I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.
When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.
Well -- buy the book, and you will get the same advice.
On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.
EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.
Just buy the book, read it, and do what Geno says.
In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.
Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.
Other than that, this is a book that is destined to become a staple read in the industry - a classic.
Top international reviews
As an affiliate I want to understand programme managers and how they work with affiliates, likewise a good programme manager wants to understand its affiliates and what drives them, in order to have a successful outcome for all. I laugh with excitement by saying this, but this book gives all the tips! It's helped me identify what to look for when choosing affiliate programmes and flags certain terms and conditions in which to stay clear. From an Affiliate Managers perspective it provides detailed insight on what managers require from affiliates and conditions that should be met in order to be accepted on Affiliate programmes.
Top marks to the Author Evgenii Prussakov as this is a must read for all involved in Affiliate Marketing. There’s a bible for every industry and this ticks the boxes for affiliate Marketing. This book won’t be leaving my side any time soon!
As an experienced affiliate programme manager I found the book to be a resource which both refreshed my current knowledge and gave a new angle on such subjects as affiliate compliance and motivation. I especially found the sections on compiling terms and conditions around an advertisers trademark policy (Chapter 9) and affiliate motivation (Chapter 14) of particular interest.
In addition to the content within the book, Geno also recommends numerous other sources which include tools and technologies to use, forums you should consider utilising and affiliate industry events to attend throughout the US, UK and Europe.
In summary, a thoroughly worthwhile read for all parties and certainly the most comprehensive resource concerning affiliate programme management I have found.
It can help the new manager get up and running easily but also has a lot of tricks up its sleeve for the more advanced manager. It will help with launch, recruitment, retention, communication and most importantly growth! This book will pay for itself the first time you read it!
For me, this book has been the perfect reference to make sure my program is being managed in the most effective way.
I first read the book 6 months ago and today I am still referencing it on a weekly basis
It has some handy pointers but nothing spectacular.
Geno’s book is so complete that all important topics are covered, yet accessible enough that it can also be used to train juniors and interns in the basics of affiliate marketing.
The last hundred pages of the book are my favourite, dense and practical: Difficult topics concerning affiliate fraud such as adware and trademark violation are handled with grace and substance, followed by an overview of affiliate analytics, a long list of common mistakes to avoid, finally book-ended by more than a dozen viable promotional ideas.