- Paperback: 460 pages
- Publisher: Sybex; 1 edition (April 12, 2011)
- Language: English
- ISBN-10: 0470651733
- ISBN-13: 978-0470651735
- Product Dimensions: 7.4 x 1 x 9.3 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 116 customer reviews
- Amazon Best Sellers Rank: #491,779 in Books (See Top 100 in Books)
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Affiliate Program Management: An Hour a Day 1st Edition
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From the Back Cover
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Twenty-five ready-made affiliate program promotion ideas
Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks
About the Author
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
Top customer reviews
What I found in Geno Prussakov's book is a comprehensive manual from which to launch a program (or even rehabilitate an unsuccessful one) and then successfully manage it post launch. I use the word "manual" quite purposefully: Mr. Prussakov not only includes examples of specific language for merchants to use in the course of a program launch (including the actual policy wording), but he includes names of vendors that merchants can leverage for the outsourcing of various program functions (like data feeds for example). I found these vendor names to be worth the price of the book alone. Not having to dig for players in any given niche is incredibly helpful.
Additionally, one of the most valuable overarching themes in this title is that Mr. Prussakov helps merchants understand the business from the affiliate perspective. He teaches merchants how to work successfully with well-intentioned affiliates and avoid potentially costly missteps arising from the strategies of unethical affiliates attempting to profit from ill-conceived merchant programs and policies - or even lax program management.
And finally, a piece of minutia I found especially helpful from Chapter 4. Mr. Prussakov explains CPA networks or sub-affiliate networks. (different from the Commission Junctions and Share-a-Sales of the world) I did not have a good grasp as to who these vendors are and what exactly they do. Having this sometimes murky business landscape clarified aided me immensely.
Bottom line: I pity the merchant that attempts to launch a program without the knowledge in this book.
As someone who's worked in affiliate marketing for over a decade, in multiple roles (including publisher, technology/service provider, author, and global product/program manager of an affiliate program for a Fortune 5), I have great respect for Prussakov's book. As there are typically very few in-depth resources for those of us in the industry, I've often taken the approach of 'tinker with something long enough and you'll figure it out'. This book eliminates all that wasted time and effort.
"Affiliate Program Management" is an absolute must-read for anyone contemplating managing an affiliate program; and I would argue that even the most seasoned marketing vets can find value from this book.
This is a great book. I must admit I didn't stick to the "1 hour a day" thing, and read the book cover to cover in a couple of days.
I'm now setting up our affiliate program, and I keep coming to the book as I develop the program.
It's a great resource, full of great insight. I found it useful as my first contact with affiliate marketing (through the merchant point of view) and also as a filed guide that I revisit many times.
So, if you're setting up or considering setting up an affiliate program, this is a great resource.
(I'm reviewing the Kindle edition)