Affiliate Program Management: An Hour a Day 1st Edition

4.6 out of 5 stars 155 ratings
ISBN-13: 978-0470651735
ISBN-10: 0470651733
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Frequently bought together

  • Affiliate Program Management: An Hour a Day
  • +
  • Affiliate Marketing: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program, and Internet Marketing (Online Business)
  • +
  • Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking
Total price: $45.04
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Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
  • Set up competitive affiliate program terms
  • Launch the program and recruit affiliates into it
  • Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
  • Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
  • Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Twenty-five ready-made affiliate program promotion ideas
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
―Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
―Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
―Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
―Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
―Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
155 customer ratings
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Reviewed in the United States on May 21, 2019
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Top international reviews

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5.0 out of 5 stars A must read for Affiliate Marketing Professionals
Reviewed in the United Kingdom on March 3, 2016
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Mr. Andrew Crowther
5.0 out of 5 stars 100% incremental knowledge
Reviewed in the United Kingdom on December 18, 2012
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Jason Hulott
5.0 out of 5 stars Manage an affiliate programme? Then this book should be on your desk at all times!
Reviewed in the United Kingdom on February 13, 2014
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MR A GAMMACK
5.0 out of 5 stars Fantastic Practical Information
Reviewed in the United Kingdom on October 24, 2013
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Rosanna
5.0 out of 5 stars Great book for the noob and great ideas even for the experienced
Reviewed in the United Kingdom on January 9, 2014
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Darren
3.0 out of 5 stars Some handy pointers
Reviewed in the United Kingdom on May 28, 2014
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Symeon Vlassis
5.0 out of 5 stars probably the best book for affiliate marketing
Reviewed in the United Kingdom on November 16, 2012
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Zorro
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on March 28, 2015
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R.B.
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on May 11, 2015
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Julian
5.0 out of 5 stars A great resource for all affiliate managers
Reviewed in the United Kingdom on May 1, 2012
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Fahmeed
4.0 out of 5 stars Fahmeed
Reviewed in the United Kingdom on November 8, 2012
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Brian Jaeger
5.0 out of 5 stars My Dog-Eared Affiliate Marketing Bible
Reviewed in Germany on October 28, 2015
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Anastasia
5.0 out of 5 stars Very helpful
Reviewed in Germany on November 28, 2015
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Conqueror
5.0 out of 5 stars Sehr empfehlenswertes Buch über Affiliate Marketing und Management von Affiliate Programmen
Reviewed in Germany on July 25, 2012
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Darrell Holmes
4.0 out of 5 stars Affiliate Program Management
Reviewed in Canada on January 12, 2014
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