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Afformations®: The Miracle of Positive Self-Talk Paperback – August 19, 2014

4.2 out of 5 stars 263 customer reviews

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Editorial Reviews


“Noah’s methods can literally transform your life—and help you create the masterpiece you truly want and are capable of achieving.”
John Assaraf, Best-selling author of The Answer and founder of PraxisNow.com
“If you want to crack your own secret code of success, crack open Noah’s book.”
— Harvey B. Mackay, Swim with the Sharks Without Being Eaten Alive
“Noah St. John's work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”
— Stephen Covey, The 7 Habits of Highly Effective People®
“Noah St. John’s work is one of the most significant breakthroughs in the study of success in decades.”
Jack Canfield, co-author of the Chicken Soup for the Soul series
“Noah comes from his heart and shows you how to awaken to your own inner power—through the magic of a single question.”
Dr. Joe Vitale, author of The Attractor Factor
 “Noah has created a remarkable system that transcends positive thinking and other motivational techniques to help you achieve success. He gives you a step-by-step approach to help you create the life you want and deserve.”
John Gray, Ph.D., Men Are From Mars, Women Are From Venus
 “Noah is a brilliant guy who brings huge insight into this problem of embracing success that he quite accurately observes in people.”
Neale Donald Walsch, author of Conversations with God
“You’ll never achieve the success you desire until you take Noah’s advice to heart!”
T. Harv Eker, author of Secrets of The Millionaire Mind
“Noah St. John is a beacon that will make you more sure-footed on your life’s path.”
SARK, author of Juicy Living
 “Great leaders know how to lead by example. They also know how to create trust. Noah St. John gives you a simple, proven way to become a true leader, both in your family as well as your professional life.”
Stephen M. R. Covey, New York Times best-selling author of The Speed of Trust
“Noah will help you reach your dreams faster, easier, and with less effort than you ever imagined possible. He’s amazing!”
Marcia Wieder, CEO, Dream University and founder of AmazingDreamers.com
“Noah has solved the riddle of why so many people sabotage their success, even after they’ve spent thousands of dollars on self-help programs. He’s on the cutting edge of success and I highly recommend his work!”
Chris Howard, author ofTurning Passion into Profits
“Finally, someone gets to the bottom of why people keep themselves from the success they desire. Noah does an outstanding job of showing you how to overcome the problem once and for all!”
— Cheryl Richardson, co-author,You Can Create An Exceptional Life
“Noah’s methods can help anyone achieve their goals faster.”
— Roger Dawson, Secrets of Power Negotiating
“Using Noah’s methods, I tripled my income, renewed my personal relationships, and took my life to the next level of overall wealth . . . all in less than 12 months!”
Cari Murphy, Radio Host
“Noah, I can’t thank you enough for all you have done for me! In less than a month, I have become the person I only dreamed about becoming. I fixed my relationships, my money problems, and my career problems thanks to you.”
Mladen Milic, Zurich, Switzerland
“Thank you, Noah, for contributing to my business success. Starting from zero, I skyrocketed my business to over $100,000 in less than 4 months, and Afformations were an important part of that transformation.”
Georgina Sweeney, Entrepreneur
“I went from penniless to a six-figure income in six months thanks to Noah’s Afformations System.”
Susan Sherayko, Television Producer
“Noah St. John’s work is awesome and sooo very needed in this world right now!”
Marie Forleo, host of MarieTV
“Noah St. John has created a masterpiece with The Book of Afformations. I truly enjoyed this book and believe that I am already on a better path toward success as I implement the principles Noah has so eloquently shared in his book.” 
Nathan Osmond, Nashville Recording Artist
"If you are looking for a spark to light your inner flame, Afformations will IGNITE your passion within."
John Lee Dumas, EntrepreneurOnFire
"Noah's work with help you understand what is important in your life and give you a clear path on believing in and achieving your goals. The sooner you read The Book of Afformations, the sooner your true happiness will begin."
MaryEllen Tribby, CEO & Founder, WorkingMomsOnly.com

- From Anna Jedrziewski of Retailing Insight Magazine:

“Creator of Permission to Succeed® Noah St. John is the go-to guy for ‘Abundant Lifestyle’ strategies for many big corporations. In his newest edition of The Book of Afformations, he further elaborates on his ideas about why traditional affirmations and positive thinking don’t produce the results people expect.

“Readers will learn about the ‘Belief Gap’, the difference between empowering and disempowering questions, how to turn on the built-in automatic search function in their brains, how to combine empowering questions with their desires and appropriate action in order to achieve their goals, and how to stay motivated while working toward those goals. Part III, the bulk of the book, provides specific Afformations for ten major life categories (health, money, love, etc.).

“Written in the same upbeat, sometimes humorous, style that has made St. John such a popular keynote speaker, the book is highly motivating. Let your customers know that this is something new — neuroscience moves self-help up to a new level. The best news is that readers can start putting St. John’s ideas into practice after reading the first chapter.”
- From Cygnus Review:
“Yes, that really is the right spelling! This is positive thinking with a difference—and one that could radically change your life, although the method and the idea behind it are both amazingly simple. Afformations are empowering questions that immediately change your subconscious thought patterns from negative to positive by triggering the brain into search engine mode—and Noah explains why this method is the real key to using the Law of Attraction, and how it has already helped thousands of people to improve their lives. This very readable book contains simple instructions and encouraging real-life stories that demonstrate the incredible power we can access when we simply re-program our subconscious mind!

From the Author

Noah St. John here, author of The Book of Afformations and inventor of Afformations®. I'm glad you made it to this page, because you're about to learn the secrets of having abundance that most people will never know...
I wrote The Book of Afformations because of my "accidental" discovery of Afformations on April 24, 1997 in The Shower That Changed Everything... You'll read about that in Chapter One...
This new Hay House edition is the 4th Edition of The Book of Afformations which has been in print continuously since 2001. I'm humbled and honored to be a Hay House author, because of the unique connection Hay House authors get to enjoy with their amazing readers around the world.
I hope you enjoy the book as much as I enjoyed writing it...
And I encourage you to share the book and the teaching of Afformations with your family members, friends, and colleagues at work, because it really can change their lives for the better.
In fact, I feel this is my most personal book yet, because so many of the wonderful things that have happened in my life, have happened because of Afformations...
You deserve the difference Afformations can make in your life, too.
Welcome to The Afformations Revolution! --This text refers to the Hardcover edition.

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Product Details

  • Paperback: 264 pages
  • Publisher: Hay House; 4 edition (November 19, 2014)
  • Language: English
  • ISBN-10: 1401943047
  • ISBN-13: 978-1401943042
  • Product Dimensions: 5.4 x 0.7 x 8.4 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (263 customer reviews)
  • Amazon Best Sellers Rank: #152,491 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
This was a difficult review for me to write. While the method is still "untested", I think it has a lot of merit. I've always been a huge fan of Affirmations and I've experienced above average success in using them. However, there are definitely places I get stuck. Noah's approach provides some good logic on bridging that belief gap and I started out pretty optimistic and excited to try his AFFORMations.

But - this is supposed to be a review of the book, not the method, and that is where I get hung up.

First -the good. The information is presented simply in an easily understandable, almost conversational format. I like that he gives chapters on pre-written Afformations to utilize. Even the personal testimonies and stories (which I don't typically enjoy) seemed to fit well.

The part I had SO much trouble getting past was the HUGE marketing slant this book took on. Why don't people understand that "less really is more" - and when a book comes off as a sales pitch it actually diminishes the message and can make people less likely to purchase the "other" stuff. I am seriously a marketer's dream and would have had no problem finding and purchasing additional audios or programs - had they been mentioned once or provided at the end in a list - in a meaningful way.

Some things that really turned me off? Almost every book I've read on manifesting mentions keeping things to yourself at first to avoid the negative opinions of others (i.e . the whole "are you crazy, that never works" talk). Noah actually puts in as one of the steps to using his process that you MUST share HIS method with others. It is said multiple times. Why is it necessary that to use these tools, I must market them FOR HIM as well?
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Format: Hardcover Verified Purchase
The idea behind afformations is an interesting one, and it remains to be seen if the concept really works.
The problems I have with this book are two-fold:
1 - In this day and age of environmentalism and "being green," I have a problem with lengthy books that should actually be short books. They waste a tremendous amount of paper. (I call it "tree murder.") This book, for example, is over 200 pages. However, the "guts" of the information could have easily been covered in 20 to 30 pages. So, it's not only a waste of paper, but it's a waste of time to have to wade through 200+ pages for 20 to 30 pages of information.
2 - The second problem is that the author is a walking advertorial for himself. He seems only partly-interested in providing the information that readers are paying for, and mostly-interested in plugging all of the other products and services that he has for sale and that he wants readers to also purchase. Years ago, books were respected, because all they contained was information. These days, more and more books are nothing but advertisements, and it is getting to the point of being shameless.
In sum, if the author had real integrity, he would provide his information in a reasonably short book and nix the ads for everything else he wants to sell. Books should be about sharing information, not selling products.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The book is prefaced by a page of praise from Jack Canfield, John Gray, Harvey Mackay, Steven Covey, T. Hary Eker, and Neale Donald Walsch. It is published by Hay House. If you know and like books by these motivational gurus, you will probably enjoy this one. The question is, do you really need to read it? Probably not. How many ways can you say the same simple things?

1. Counter negative self-talk with positive inner statements. (In this case, by changing a sentence like, "I'm a loser." into a why question like "Why am I such a winner?" This transformation supposedly overcomes the "belief gap" problems of more familiar "affirmations" such as "I am a winner.")
2. Determine desires and use them to set goals.
3. Make a plan. Then take action to realize goals.
4. Persist.
5. Succeed by providing as much value/good/love as possible to as many other people as possible.

The 223 page book gives examples, includes testimonials (that sound, strangely, as if the same person had written them all), and, unfortunately, pitches (and pitches and pitches) additional products such as audio tapes, home study programs, and more. I have to hand it to this guy. He knows how to set up a brand, and how to build alliances. Embedded in his personal story at the end is an unsubtle pitch for Apple computers. (I almost threw the book across the room with that one.) This may be a great way to make money, but, ya know, it's getting too familiar to work as well as it once did.
That said, if you want a lesson in how to succeed as a motivational speaker/success guru, pick this one up. You probably already know all of the content. What you need to look at is the format. Check out the website.
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Format: Hardcover
If affirmations are a light beer, this is grain alcohol. Spooky and mysterious, afformations will somehow summon into your life whatever you've been missing and maximize the good stuff. If you can figure out how it works, let me know, but this stuff is off the hook. Since doing afformations, I've somehow been getting scheduled all the things in my life I've been talking about (but putting off), and new business opportunities have been coming my way that I've been waiting on for years. Cheers to Noah and Afformations!
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