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After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's (Plume) Paperback – September 1, 1990
This month's Book With Buzz: "Little Fires Everywhere" by Celeste Ng
From the bestselling author of Everything I Never Told You, a riveting novel that traces the intertwined fates of the picture - perfect Richardson family and the enigmatic mother and daughter who upend their lives. See more
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From Publishers Weekly
To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this "a punchy call to arms, Madison Avenue style." Illustrated.
Copyright 1990 Reed Business Information, Inc.
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Top customer reviews
I noted in the comments that Mr. Kirk's nephew informed another commenter that Mr. Kirk passed away from an inadvertent combination of prescription drugs. Mr. Kirk's nephew stated he was taking many different drugs -- we are left to surmise what this drug cocktail was aiming to treat....
The thing that disturbed me a bit, was that their strategies were based more on marketing concepts rather than arguments from logic. This seems to leave some potential for regression unless the logic portions can be strengthened over time.