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Age of Context: Mobile, Sensors, Data and the Future of Privacy Kindle Edition
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Top Customer Reviews
But that's not to say the book isn't worth reading. One of the most interesting things about it is, even if perhaps not intentional, it frames the discussion of context-aware computing not around the concept of intuition, but rather of the uncanny ([...] That is, instead of relying on colloquial notions of what is "intuitive," they avoid this trap and instead refer to the function of technology that "knows you" as uncanny, which is, I think, much more accurate. There is only one instance of the uncanny reference, but even the single mention frames context-aware computing as that which is so familiar it's too familiar. Scoble and Israel later later give this the name "freaky factor," which is a bit unfortunate, but I think what they're really getting at is the sense that context-awareness creates a relationship with technology in which the system "knows too much." The "freaky factor" line is really the difference between familiarity and the hyperfamiliarity.Read more ›
It helps to be oriented as a technology-optimist before consuming the content. If you are skeptical about the potential of emerging technologies, you will likely not enjoy this book. However, the authors balance their discussion of potential commercial benefits along with well-reasoned legal and privacy concerns. Although they cover a great deal of industries and applications in the book, Scoble and Israel could have explored business models in more depth and a couple of chapters read like grocery lists, rushing to mention as many products as possible.
Bottom line: the timing is right for the "Age of Context" and the principles in this book will prepare readers for the next wave of global innovation.
The magnitude of the impact of 5 technological forces described in the book: mobile devices, social media, big data, sensors and location-based services, should not be underestimated.
Brands that are not staying abreast of the latest trends will be facing major challenges to stay relevant, provide experiences expected by their customers.
People need to be aware of new types of potential implications these exciting devices and technologies bring into their lives: privacy, security and more.
This book is a masterpiece of brilliant storytelling about geeky matters in humanly digestible way!
Most Recent Customer Reviews
I like books that can change attitudes. "Age Of Context" by Robert Scoble and Shel Israel is one of those books and it changed my attitude towards technology. Read morePublished 2 months ago by NIZAR N NAKFOOR
A quick overview of what technologies are currently being developed today. If the reader wants to go more in depth then there are great footnotes and links to find out more... Read morePublished 7 months ago by Guyzen
This book is interesting but it's more like a glorified catalogue of cool devices to buy. Along with a discussion of the benefits, I expected much more discussion of the gritty... Read morePublished 7 months ago by Tom Bronson
This is a look into what is going on right now in the world of business, since writing this, Israel has written another book on the same topics that update things and bring... Read morePublished 7 months ago by Brian
The book though dated, its a excellent read. The book was written in 2013 and its nice to see a vision coming live now.Published 7 months ago by Beny
This book was written in 2013. But lots of the technology it talks about is either coming out today or still not hitting market yet. Read morePublished 8 months ago by J. Warren Benton
Scoble and co-author get down to the business of context. Great read.Published 10 months ago by Scott Abel, The Content Wrangler