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Age of Context: Mobile, Sensors, Data and the Future of Privacy Paperback – September 5, 2013

by Robert Scoble (Author), Shel Israel (Author)
4.0 4.0 out of 5 stars 494 ratings
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In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we’re running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
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  1. Print length
    248 pages
  2. Language
    English
  3. Publication date
    September 5, 2013
  4. Dimensions
    6 x 0.62 x 9 inches
  5. ISBN-10
    1492348430
  6. ISBN-13
    978-1492348436
  7. See all details
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Editorial Reviews

About the Author

Shel Israel and Robert Scoble have been friends for several years. They have appeared in the media and on conference stages many times. Both have a passion for how technology will change the world Robert Scoble is among the world's best-known tech journalists. In his day job as Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for the latest developments on technology's bleeding edge. He's interviewed thousands of executives and technology innovators and reports for Rackspace TV and in social media. He can be found at scobleizer.com. You can email him at Scobleizer@gmail.com, and on social networks as Robert Scoble. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Social Beat column for Forbes and has contributed editorially to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum. He has been a keynote speaker more than 50 times on five continents. You can follow him at http: //blogs.forbes.com/shelisrael and talk to him at shelisrael1@gmail.com or at most social networks as shelisrael

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 1st edition (September 5, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 248 pages
  • ISBN-10 ‏ : ‎ 1492348430
  • ISBN-13 ‏ : ‎ 978-1492348436
  • Item Weight ‏ : ‎ 12.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.62 x 9 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 494 ratings

About the authors

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  1. Robert Scoble

    Robert Scoble

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    Robert Scoble works with companies that are implementing Spatial Computing technologies. He is a futurist and technology strategist and the author of four books about technology trends, being the first to report on technologies from autonomous vehicles to Siri. Previous positions include being a strategist at Microsoft, a futurist at Rackspace, Chief Strategy Officer at Infinite Retina, and the producer and host of a video show about technology at Fast Company.

    See more on the author's page
  2. Shel Israel

    Shel Israel

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    Full content visible, double tap to read brief content.

    Shel Israel writes, speaks and consults on leading edge technology and how it changes business and life in general. Israel has spent half of his career as a consultant and the remainder as a writer/speaker. He has contributed over the years to Forbes, BusinessWeek, Business Insider and other publications and has spoken all over the world, often with Robert Scoble.

    The Fourth Transformation, is his seventh book on business and technology, and his third with Scoble.

    Israel and Scoble believe that this new book addresses a complex issue that will be changing business for a decade to come. They have formed The Fourth Transformation Group (4TG) to help major brands develop and implement strategies for the coming world of Virtual and Augmented Reality.

    Contact him at shelisrael1@gmail.com or by Facebook Messenger at ShelIsrael.

    See more on the author's page
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Customer reviews

4 out of 5 stars
494 global ratings

Customers say

Customers find the book gives a superb overview of the coming trends in the emerging context. They appreciate the interesting use cases and stories instead of lecturing. Readers also like the examples of innovative companies. They say it's worth a read and well-written.

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ContentReading experienceEditing qualityReadability
61 customers mention "Content"53 positive8 negative

Customers find the book gives a superb overview of the coming trends in the emerging context. They say the authors did a good job balancing the exciting possibilities and advantages of the upcoming technologies. Readers also say the book provides an enjoyable snapshot at context, where tech, commerce, and popular culture intersect. They describe the book as an excellent introduction to the possibilities smart phones and wearables represent. They also say it serves as a decent survey regarding what is coming and provides a convincing argument of how context will change how we use technology.

"......" Read more

"Excellent overview of the fast evolving technology and data landscape that will effectively seamlessly connect us to the world around us...." Read more

"Lets start with the good things about the book: It's comprehensive (contains many sources and elaborates many new innovations) and it's clearly up-to..." Read more

"...It's important, and will show you better than any other new media book about what technologies are coming next in our business." Read more

53 customers mention "Reading experience"53 positive0 negative

Customers find the book worth a read if they are interested in the current trend. They also say it's entertaining.

"...grow out of them, and blending in the theory together make for compelling reading...." Read more

"...a bit gimmicky, the Age of Context was an interesting and highly relevant read." Read more

"...Overall a really good read that goes very quickly and is not too deep in the technological details of how things work, staying in layman's terms and..." Read more

"...The book, in my opinion, also qualifies academically as a supplementary reading for undergraduate level and MBA programs...." Read more

21 customers mention "Editing quality"17 positive4 negative

Customers find the book well-written, with sound rationale and examples to back their future vision. They also say it's worth reading and useful as a catalyst for further conversation. Readers also say the authors make a great pair.

"......" Read more

"...The authors provide sound rationale and plenty of examples to back their future vision...." Read more

"Enjoyable weekend read from a couple of smart enthusiastic writers...." Read more

"...There is an informed yet informal style of writing, well organised and sequential...." Read more

7 customers mention "Readability"7 positive0 negative

Customers find the book very easy to read, and say it's perfectly timed and relevant to everyone.

"...Second, the style of writing is so fluid, and so tight, and pacy, one wonders how did they manage to put together an astounding amount of research..." Read more

"...basically a review of ICTs that went to market and that it's a relatively quick read, earns it 3 stars in my mind." Read more

"...Overall a really good read that goes very quickly and is not too deep in the technological details of how things work, staying in layman's terms and..." Read more

"Great job Robert and Shel! This book is so perfectly timed and so relevant to everyone...." Read more

Top reviews from the United States

Arin Basu
5.0 out of 5 stars Solid Research, Fast Pace, Rich Resource
Reviewed in the United States on September 26, 2013
Verified Purchase
Shel Israel and Robert Scoble have authored an extremely interesting piece of work on the emergent technology. The book starts with a theory of how we access information (the "five forces" -- mobile, social media, big data, sensors, and location with an implicit assumption that the backbone of connectivity and availability of electrical power to run them will be/are ubiquitous) and then from there they have built on case studies and ideas on how these five forces have enabled context-sensitive applications synchronize with our lives around us. The numerous case studies, the ideas that grow out of them, and blending in the theory together make for compelling reading. They end the book with epiphany about the future developments, that are brilliant yet achievable, and anyone who is working at the coalface of new technology, will find here in this book a treasure trove of rich ideas (read: if you want to make it big, _read this book_. Your competitors will be reading it anyway).

What made me give this book a five star rating? First of all, this book gives you a broad sweep of the existing technologies and applications, and links to each one of them, and essential reading links. If you love tinkering with new gadgets and are excited about new gadgets, I bet you will not be able to put it down once you start reading it. Second, the style of writing is so fluid, and so tight, and pacy, one wonders how did they manage to put together an astounding amount of research in short space yet tell a tight story of the present and future unfolding before you. The storytelling bit itself is worth the five stars. Third, few of us rarely have a chance to stand on the shoulders of a giant and view the future, and here you have it. Right on your screens/books.

What could be done differently? There are tons of links (and very important links to innovators, leaders, texts, webpages, apps), those links alone are worth the price of this book. I'd also perhaps add an essential reading list at the end of the book. Some figures would be great, but none of these hold against the absolute brilliant storytelling and packed research that clearly shows in the book.

All in all, a well researched, well-written, resourceful book that at once gives you the bird's eye view of the landscape of the "five forces" of technology and spurs you to innovate!
One person found this helpful
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@tarik_a
4.0 out of 5 stars The Connected You
Reviewed in the United States on February 11, 2014
Verified Purchase
Excellent overview of the fast evolving technology and data landscape that will effectively seamlessly connect us to the world around us. Whether as part of our homes, transportation, work, education or shopping environments, the ability to bring context and increased efficiency to our daily activities creates boundless possibilities and opportunities. The Age of Context provides a glimpse into the emergence of a very exciting time in our history. Many interesting companies in each of the key spaces are hi-lited, and privacy discussion is sprinkled throughout.

For those seeking a deeper dive into the technologies, processes and strategies of this paradigm shift, I suspect this is precisely one of the things Scoble and Israel aimed for - provide an introduction and visibility, start the questions and discussion. Although the end of the book sort of drifted off and at times the futurism seemed a bit gimmicky, the Age of Context was an interesting and highly relevant read.
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Roey Tzezana
3.0 out of 5 stars A disappointment
Reviewed in the United States on January 10, 2014
Verified Purchase
Lets start with the good things about the book: It's comprehensive (contains many sources and elaborates many new innovations) and it's clearly up-to-date. So up to date, in fact, that I worry it might be obsolete within 3-5 years.

Unfortunately, there is quite a number of uncomfortable truths about the book:

- It's written in an awkward manner. Israel and Scoble may be good tech writers, but in a few places in the book it seems that they simply do not know how to write a good human STORY.

- It's written almost in the form of a list of technologies, and some guesses derived from them. One technology, then another, then another one, then yet another one, then... well, you get the point. It's getting tiring very quickly.

- Whenever the writers are writing about biology, I find myself cringing at their mistakes and/or naivety. Luckily, that almost doesn't happen throughout the book. But when it does, it hurts.

All the same, I appreciate the amount of data the book holds, and the fact that it's basically a review of ICTs that went to market and that it's a relatively quick read, earns it 3 stars in my mind.
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Top reviews from other countries

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MONIX
5.0 out of 5 stars Sartenes
Reviewed in Spain on December 16, 2018
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Todo perfecto
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Chris Thompson
3.0 out of 5 stars This book is okay.
Reviewed in Canada on November 15, 2016
Verified Purchase
... but the way the authors go on ad nauseum about Google Glass being the be-all-end-all future (a product that Google stopped developing in Jan 2015) demonstrates that this book is obsolete only 2 years after its publication.

I actually had to tear off the back cover of the book because the picture of one of the authors wearing Google glass thinking he’s hot stuff when he really just looks like a total knob, was so annoying I literally couldn’t stand looking at it.

They are constantly making bold suggestions about the future of technology without adequately convincing the reader, or providing any credible proof points to bring you along.
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samyr abrahao moises
5.0 out of 5 stars Uma inquietante leitura
Reviewed in Brazil on September 14, 2014
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Uma leitura obrigatória para empreendedores e aqueles apaixonados por tecnologia . . . . .. . . . . . .
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Abhilash
3.0 out of 5 stars Lacks Depth
Reviewed in India on September 22, 2015
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This book reads more like a magazine instead of a book. The breath of contextual technologies is vast but lacks depth which one would expect in an intellectually satisfying book.
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Emmanuel
5.0 out of 5 stars eye opener on what is coming next
Reviewed in France on November 18, 2013
Verified Purchase
Through multiple examples and an incredible insight about how the five forces at work will take us to the age of context, the authors are unfolding brilliantly how to get prepared as individuals but also as enterprise leaders. A must read for anyone interested on how to embrace the customer revolution and leverage it to boost his business.
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