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The Age of Conversation Paperback – January 18, 2008
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Top Customer Reviews
It is a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the broadest sense. As an internet publisher I engage in a conversation with many thousands of visitors each day. Marketing managersm Journalists all have conversations with the audiences they try to reach. And the audience tries to start conversations with brands and companies - sometimes even succeeding. Mainstream media, the web, blogs, PR professionals, everyone is part of the conversation :)
I got the book from a friend, at just the right time. It was very helpful in figuring out how communication is changing in the information age. The origin is simple; Editors Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page -- 400 words -- on the topic of the conversation. Over a 100 responded, and this book is the result. It is a stunning effort, and I recommend it warmly. I gave my first copy away and bought a couple more. Currently I have one left. I cherish it.
Not only are the authors each experts in their own right, they have used best practices in creating a wonderful example of publishing done right.
1. Over 100 contributors. Social is everything
2. Heavy involvement on the Internet
3. Connections back to the authors for you to learn more.
I'm buying a copy to connect with these smart people. This is a group that you should be following too.
I like to bring this book when I do speeches about viral marketing, Web2.0 and blogging because it gives a very tangible example of the power of new media. The whole concept of world conversation can be a bit intimidating or frightening to some, but The Age of Conversation brings it to a concrete level.
Looking forward to the August release of The Age of Conversation '08.