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The Age of the Customer: Prepare for the Moment of Relevance Hardcover – January 6, 2014
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About the Author
From the Foreword by Steve Forbes:
A heretic is a prophet with the courage to warn us about complacency with, and the seduction of, the status quo. As you read the book you will alternate between seeing Jim as a prophet or a heretic. When you read ideas Jim reveals that are new to you, he'll be a prophet. When you realize that what you once thought of as future thinking is actually your here and now, you'll see him as a heretic.
At the moment you discover why "the way we've always done it" is no longer producing acceptable result, that's when you must pay the most attention. That will be your greatest moment of clarity about the essence of the Age of the Customer, and when you will be able to prepare for the Moment of Relevance.
What people are saying about The Age of the Customer®:
Jim Blasingame, the master of small business, has done it again. With leading-edge ideas and an entertaining style, Jim shows you how to navigate the fast-changing marketplace in the Age of the Customer. This book will make you smarter and make your customers love you!
-Ken Blanchard, co-author of The One Minute Manager® and Trust Works!
In his new book, The Age of the Customer, Jim Blasingame reveals why all managers must re-examine their business through the new and evolving expectations of customers. And this is now happening often before you even know the customer exists, at what Jim calls the Moment of Relevance. Let Jim help you bring your business into the Age of the Customer.
-Gail F. Goodman, CEO, Constant Contact, author of Engagement Marketing: How Small Business Wins in a Socially Connected World
With his new book, Jim Blasingame shows us the power of community in this new era he calls the Age of the Customer. Playing an increasing role in influencing prospects and acquiring customers, he correctly points out that communities are the products of marketplace networking, especially face-to-face. Networking = Community = Customers. Well said, Jim.
-Ivan Misner, Founder, BNI (Business Network International)
Peter Drucker said, The purpose of a business is to create a customer. In his new book, Jim Blasingame reveals how the Age of the Customer is altering the customer acquisition process and shows you how to successfully adapt to the new rules. This is Jim s most important book yet don t miss it.
-Karen Kerrigan, President & CEO, Small Business & Entrepreneurship Council
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Top Customer Reviews
The Age of the Customer is so beautifully written and clearly articulated - that you will come away seeing, feeling and knowing exactly what needs to change in your relationship with everyone you do business with. It's incredible that so much wisdom lives inside this book. First and foremost is the notion that we need to change our minds and redefine our `customer' as `partner'. This is a profound yet simple act that will be life changing.
Jim Blasingame is a master and not only giving us a new way to see our customer, he provides us with many invaluable Rules for the Road about how to actually make that shift. The Age of the Customer is an invaluable compass and roadmap for successfully building endearing partnerships, and navigating the often-challenging road from prospecting to prospering!
After setting the stage with these ideas, Jim provides some great common sense advice on how on businesses can flourish in the age of the customer. The book is an easy read, written in simple language. To make it even easier for readers to grasp his ideas, Jim lists 25 “laws” of business success in the back of the book. These laws capture the essence of the book and provide a helpful review of the book for readers.
If you’re in business, you need to read Jim Blasingame’s “The Age of the Customer.” It will change your thinking about the buyer – seller relationship.