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The Age of the Customer: Prepare for the Moment of Relevance Hardcover – January 6, 2014
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About the Author
From the Foreword by Steve Forbes:
A heretic is a prophet with the courage to warn us about complacency with, and the seduction of, the status quo. As you read the book you will alternate between seeing Jim as a prophet or a heretic. When you read ideas Jim reveals that are new to you, he'll be a prophet. When you realize that what you once thought of as future thinking is actually your here and now, you'll see him as a heretic.
At the moment you discover why "the way we've always done it" is no longer producing acceptable result, that's when you must pay the most attention. That will be your greatest moment of clarity about the essence of the Age of the Customer, and when you will be able to prepare for the Moment of Relevance.
What people are saying about The Age of the Customer®:
Jim Blasingame, the master of small business, has done it again. With leading-edge ideas and an entertaining style, Jim shows you how to navigate the fast-changing marketplace in the Age of the Customer. This book will make you smarter and make your customers love you!
-Ken Blanchard, co-author of The One Minute Manager® and Trust Works!
In his new book, The Age of the Customer, Jim Blasingame reveals why all managers must re-examine their business through the new and evolving expectations of customers. And this is now happening often before you even know the customer exists, at what Jim calls the Moment of Relevance. Let Jim help you bring your business into the Age of the Customer.
-Gail F. Goodman, CEO, Constant Contact, author of Engagement Marketing: How Small Business Wins in a Socially Connected World
With his new book, Jim Blasingame shows us the power of community in this new era he calls the Age of the Customer. Playing an increasing role in influencing prospects and acquiring customers, he correctly points out that communities are the products of marketplace networking, especially face-to-face. Networking = Community = Customers. Well said, Jim.
-Ivan Misner, Founder, BNI (Business Network International)
Peter Drucker said, The purpose of a business is to create a customer. In his new book, Jim Blasingame reveals how the Age of the Customer is altering the customer acquisition process and shows you how to successfully adapt to the new rules. This is Jim s most important book yet don t miss it.
-Karen Kerrigan, President & CEO, Small Business & Entrepreneurship Council
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Top customer reviews
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In todays world I participate in many "online" as well as local communities. The information put forth in this book reinforced the importance of that involvement and helped me to see how relevant and important that involvement really is. Thank you Jim.