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The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business Paperback – October 22, 2011
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"The Age of the Platform is the kind of book to read if you want to better understand the Internet and how your company can fit into it and create a business model to profit from it."
"Phil Simon sees a forest when the rest of us just see trees. In this compelling mix of research and interpretation, Simon shows how the future of business isn't just technology, but its tentacles."
-Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.
From the Author
A platform is simply a set of integrated planks.
The most powerful platforms today have two things in common:
- They are rooted in equally powerful technologies--and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources.
- They benefit tremendously from vibrant ecosystems (read: partners, developers, users, customers, and communities).
Top Customer Reviews
I liked his book and think there's actually a lot in it that should give more traditional IT people plenty to ponder.If your firm is considering a change in application software, it needs to have a platform strategy in mind before making any further purchases. If you're considering a career (or job change) in IT, read the book. Platforms have some compelling economics that will change the custom and package software markets (hint: they will democratize them like never before). If you're a senior IT professional, business executive, or consultant, read the book to become aware of a big shift in software.
Phil did a very good job researching the book but more importantly, he called out what you need to know. All of which was done in a concise and easy to read format. As someone who pores over countless business books each year, his was a joy to read. Frankly, I can't stand the overly long, formulaic books that have only a couple of new ideas in the first two chapters and then fill the rest of the book with ponderous examples that barely advance the thinking. This book makes points throughout and that makes it fun and worth reading.
I was pleasantly surprised by the last one third of the book which featured stories about other upcoming platforms such as Hubspot, FourSquare, Twitter, WordPress and LinkedIn. And perhaps most interesting were the stories about AOL, Yahoo, MySpace and eBay each of which failed to build a true platform.
The only negative I found was that the author relied a little too heavily on content from other books. He frequently refers to ideas from other authors which I found a little bit unoriginal. However, he does a nice job of tying together concepts in new ways with a storytelling technique that is very appealing. And there is a plenty of original content on the strategies and importance of platforms in the book.
If you are interested in more depth on a business oriented (versus consumer) platform I highly recommend Marc Benioff's book Behind the Cloud.
Most Recent Customer Reviews
Perhaps if I read this when it first came out it might have been pretty insightful, but the whole book seems more or less like a recap than anything else. Not a big fan.Published 5 months ago by Jung Hoon Kwon
The only scenario where a reader should like this book is if they have little knowledge of Amazon, Apple, Google, and/or Facebook. Read morePublished 6 months ago by Logan Meltabarger
Interesting, but not really insightful. If you wish to familiarize yourself with the topic, it might be a good read. Read morePublished 10 months ago by Mihály Rozner
Good look across the big 4 platforms, and what makes them tick.Published 14 months ago by Bill Budde
Finished reading the book which was very revealing and insightful on the topic of platforms which I had almost now knowledge of when I started reading. Read morePublished 16 months ago by Robert Yawe
A gripping and insightful book on the phenomenon which is shaping businessPublished 18 months ago by Pramoy Pratap
A history lesson. Nothing more. If you are looking for a book on platform strategy, look elsewhere. You won't be inspired or even entertained here.Published 18 months ago by Jason
One of the best business books I have read. Short, concise and practical. It thoroughly explains the concept of a platform, its benefits, key success factors and risks. Read morePublished 19 months ago by pyzak