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Age of Propaganda: The Everyday Use and Abuse of Persuasion Paperback – March 14, 2001
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Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Psychologists Pratkanis and Aronson present a thorough overview of how individuals and the mass media manipulate us using devious persuasive techniques. In order to understand how and why we are persuaded, the authors analyze the various tactics people use to get us to comply; point out ways we might deal sensibly and effectively with propaganda; and examine persuasion in a context of argument and debate. The authors' quarrel with persuasive communication today is that, rather than using logical argument, it uses emotional symbols to manipulate us. Advertisers, for example, use short, catchy, visually oriented messages to get us to buy things we might not need. Pratkanis and Aronson skillfully summarize research findings from the field of social psychology to illustrate their points. While a large portion of the book is devoted to advertising techniques, the authors also examine media coverage of the Gulf War, cult leaders, and political elections. Highly recommended for public and academic libraries.
- Gary D. Barber, SUNY at Fre donia Lib.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
The book is also a sobering reflection on the difficulties inherent in having a fully functioning, and fully informed, democracy in an age of advertising, packaging, spin, and big-media manipulation.
- It is great to help people become aware of how the media manipulates our fears, insecurities and prejudices to make us want to buy everything in sight.
- It shows how advertisers take advantage of our being in a rush when shopping and not being used to think about what we're buying.
- It points out how we fall into traps without noticing it, and that it is not enough to know that ads are designed to make us like the products they are selling.
The reason I didn't give it 5 stars is that many of the experiments are too old. Over 10, 20 or 30 years sometimes. I wish there had been more current studies used as examples.
Still, it makes very pleasant, easy, informative, and many times funny reading :-)
Most recent customer reviews
Together with Cialdini's Influence this is one of the great books on how persuasion works.Read more