Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age) 2015th Edition, Kindle Edition

4.6 out of 5 stars 50 ratings
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ISBN-13: 978-1137279866
ISBN-10: 1137279869
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Editorial Reviews

Review

"Agency is full of incredibly valuable insights and advice for startups of all kinds, delivered with candor, humor, and wisdom." - Allison Arden, VP Publisher, Advertising Age, and author of The Book of Doing

"This is not just a book. It's the playbook I wish I had when I started my company. It's the motivating nudge that recharges my reserves of inspiration. It's the real talk, often humorously delivered, that so many of us creative entrepreneurs need. Thank you, Rick, for the best PSA I've ever encountered." - Baratunde Thurston, CEO and Co-Founder, Cultivated Wit and Co-host, TakePart Live on Pivot TV

"Rick Webb has written the ultimate keep-it-in-the-top-drawer-of-your-desk, straight-talking, 'every single thing you could possibly want to know' guide to starting, running, growing, and selling your own creative agency. It doesn't get any more helpful, practical and down-to-earth than this. Rick's delivers actionable pragmatism while also challenging readers to think differently about the business they do. As the saying goes, you need to know the rules to break them. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone." - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn

"Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Now at last there's a book for the digital age to challenge it. Rick Webb's Agency is the book David Ogilvy might have written if he were alive today. It's a must read for anyone who is a practitioner or student of marketing communications." - Rick Boyko, Former Co-President/CCO Ogilvy North America, Director, VCU Brandcenter

"Agency should be required reading for everyone in the business of helping clients achieve their goals with words, pictures, and ideas. Rick Webb is a font of practical advice based on his experience founding and growing one of the most successful next generation agencies around. Whether you're just starting out or trying to drag your old school shop into the 21st Century, this is the book for you." - Steve Hayden, Vice Chairman and Former Chief Creative Officer, Ogilvy & Mather Worldwide

--This text refers to an alternate kindle_edition edition.

About the Author

Rick Webb currently serves as a venture partner at Quotidian Ventures, Head of People Operations at marketing software startup Percolate, and as the Founder and CEO of Secret Clubhouse. In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first ten years of the company's existence. Webb is a writer and an avid blogger on technology, advertising, economics, politics, and the government.
--This text refers to an alternate kindle_edition edition.

Product details

  • File Size : 1161 KB
  • Publication Date : September 30, 2016
  • Word Wise : Enabled
  • Print Length : 350 pages
  • Publisher : Palgrave Macmillan; 2015th Edition (September 30, 2016)
  • Screen Reader : Supported
  • Enhanced Typesetting : Enabled
  • Text-to-Speech : Enabled
  • Language: : English
  • ASIN : B00S9WG7TO
  • X-Ray : Not Enabled
  • Lending : Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 50 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
50 global ratings
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Reviewed in the United States on August 9, 2015
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Reviewed in the United States on May 8, 2015
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Reviewed in the United States on May 7, 2015
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Reviewed in the United States on February 25, 2015
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Top reviews from other countries

Amazon Customer
1.0 out of 5 stars And the book assumes that the readers already have a good no. of staff
Reviewed in India on December 21, 2017
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Alex
5.0 out of 5 stars Brutally honest agency insights and lessons
Reviewed in Australia on August 19, 2018
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Ahmed
4.0 out of 5 stars Creative Agency Manual
Reviewed in India on January 22, 2017
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Chris K
5.0 out of 5 stars Rick wrote a great little manual/memoir here that everyone who is interested in ...
Reviewed in Canada on July 1, 2018
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Payot Twirler
5.0 out of 5 stars Everything you've ever needed to know about starting an agency that you didn't learn in kindergarten
Reviewed in Canada on November 19, 2015
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