About the Author
Russell Jurney runs a boutique consultancy, Data Syndrome, specializing in building analytics products. He cut his data teeth in casino gaming, building web apps to analyze the performance of slot machines in the US and Mexico. After dabbling in entrepreneurship, interactive media and journalism, he moved to silicon valley to build analytics applications at scale at Ning and LinkedIn. He lives on the ocean, in the fog, in Pacifica, California with Bella the Data Dog.