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Aiming High: Masayoshi Son, SoftBank, and Disrupting Silicon Valley Hardcover
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The first ever biography of Silicon Valley's legendary investor and SoftBank's founder, chairman and CEO.
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*Picked by the Financial Times as a Best Read of 2021*
'I have no intention of making small bets'
- Masayoshi Son
In order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son.
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There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve.
Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!
He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader.
Originally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech.
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- LanguageEnglish
- Dimensions6.3 x 1.5 x 9.37 inches
- ISBN-101529338573
- ISBN-13978-1529338577
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Product details
- Language : English
- ISBN-10 : 1529338573
- ISBN-13 : 978-1529338577
- Item Weight : 1.23 pounds
- Dimensions : 6.3 x 1.5 x 9.37 inches
- Best Sellers Rank: #1,370,246 in Books (See Top 100 in Books)
- #1,010 in Banks & Banking (Books)
- Customer Reviews:
About the author

Atsuo Inoue (井上 篤夫/いのうえあつお?, born July 15, 1947) is a Japanese writer and translator. He is regarded as an expert on cinema and works of Frank Capra.[1] and the author of Aiming High—A Biography of Masayoshi Son.
Biography[edit source]
Inoue was born in Gifu Prefecture, Japan, during the baby boom that took place after World War II. Many of his classes at Waseda University were cancelled due to student protests.
Beginning of career as reporter[edit source]
Inoue began writing magazine articles while he was in college and drafted articles for Weekly Playboy magazine, a leading magazine in Japan. Over the course of his career, he lived in the USA and interviewed many celebrities, including George Harrison, Jeffrey Archer, Brooke Shields, Muhammad Ali, Irving Wallace and Jack Carter, the son of President Jimmy Carter. His articles were published for the Weekly Playboy. In 1987, he published Winners of Young American Entrepreneurs, which is based on interviews with Bill Gates of Microsoft and Ted Turner, a founder of CNN.
Series of publishing[edit source]
Upon returning to Japan, Inoue translated and published books of poetry written by Nancy Woods, Dancing Moons and Shaman’s Circle. Inoue interviewed friends and family of Marilyn Monroe to publish Recollection of Marilyn Monroe which tells the life story of the world-famous actress. In 2004, Inoue published the best seller Aiming High — A Biography of Masayoshi Son,[2] to tell the story of the SoftBank Corporation founder. Inoue has also translated a great number of literary works and biographies.
Recognition[edit source]
Wired– The Short Life and Fast Times of John Belushi by Bob Woodward,1985(Japanese translation) [3]
Winners of Young American Entrepreneurs by KK Bestsellers 1987
There Is the Friendship in Boston by Kawade Shobo 1990
Recollection Marilyn Monroe by Shueisha Bunko 1998
Shaman’s Circle by Nancy Woods 1998 (translation)
What Dogs Teach Us – Life’s Lessons Learned from Our Best Friends by Glenn Dromgoole 2003 (translation)
English Bouquet by Jitsugyo no Nihon Sha 2004
Ultimate Marilyn Monroe by SoftBank Creative 2006
American Origin –Going Boston to Learn Future of Japan by SoftBank Creative 2007
Dancing Moons by Nancy Woods 2007 (Japanense translation)
Political Sex Appeal – U.S. President and Hollywood by Shincho Bunko 2008 [4]
Michelle Obama – An American Story by David Colbert 2009 (Japanese translation) [5]
Making it Happen: the New 30 Year Vision of Masayoshi Son, published by Jitsugyo no Nihon Sha, 2010 [6]
How Wonderful, Frank Capra published by Shueisha Bunko 2011
Fragments: Poems, Intimate Notes, Letters of Marilyn Monroe, published by Seigensha Art Publishing, 2012(Japanese translation) [7]
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Unbelievable n don’t know if it’s true.
Odd that there’s absolutely no criticism of Masa at all. He’s flawless. Apparently.
But the book falls apart in the second half. It is littered with typos and the syntax is atrocious. Several chapters appear to be made up of series of random paragraphs of anecdotes and lacklustre stories with no apparent order or connection between them. At points it is nearly impossible to read.
I get a feeling that the translator did a rushed job and became progressively bored or fatigued throughout the project. I don’t think I can bring myself to read the final chapter, which is a great shame.
I’ll have to find out what happens on Wikipedia.
I’d also love to know who at the FT deemed this a best read of 2021. I bet they never even opened it. Great PR at work!




