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Air Wars: Television Advertising In Election Campaigns, 1952-2008, 5th Edition 5th Edition

5.0 out of 5 stars 1 customer review
ISBN-13: 978-0872897786
ISBN-10: 0872897788
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About the Author

Darrell M. West is professor of political science at Brown University. He is author or coauthor of several books on the mass media and elections including Cross Talk: Citizens, Candidates, and the Media in a Presidential Campaign (1996), The Sound of Money (1998), and Checkbook Democracy: How Money Corrupts Political Campaigns (2000). Professor West is a frequent commentator on media and elections and is the developer of the website InsidePolitics.org, which features in-depth information about state and national politics.

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Product Details

  • Paperback: 187 pages
  • Publisher: CQ Press; 5 edition (March 5, 2009)
  • Language: English
  • ISBN-10: 0872897788
  • ISBN-13: 978-0872897786
  • Product Dimensions: 8.8 x 5.9 x 0.5 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #941,309 in Books (See Top 100 in Books)

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This book is one of my favorite book. The book does not just have a lot of concept about political advertising, but it also included many historical examples to show the political advertising strategy. Although I prefer to view the advertisement, but the book gave you enough information, you can find the ads on youtube. Wonderful book about political ads for me!
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